Tuesday, December 12, 2017
Chief Minister Nara Chandrababu Naidu today launched the Chandranna Village Mall in Guntur and Vijayawada as a pilot project in the State.
According to sources, the existing Fair Price Shops will function as Chandranna Village Malls. In the first phase, the government is proposing to develop 6,500 malls across the State. There are about 28,000 Fair Price Shops in the State.
The State government will supply goods/commodities in lieu of rice being supplied to the poor at the malls. The commodities will be worth equal to the rice being supplied right now, said the Chief Minister. Minister for Civil Supplies Prathipati Pulla Rao said that the government would continue to supply rice to the ration card holders. The customers, however, would be given an option. They can take either rice or commodities worth equal the rice they were entitled to. There would not be any compulsion, he said.
Chandrababu speaking through a video conference with a few villagers said that the objective of the village malls was to provide branded products at affordable prices to consumers living away from urban areas. The village malls would be accessible online soon, he said. The government is proposing selling 500 types of commodities to various brands in these malls at 4% to 35% less than the MRP. The dealer would get 40% of the discount offered by the companies while the consumer enjoys a benefit of 60%, he said.
The State government chalked out plans to launch the malls in partnership with Reliance Retail and Future Group. The State government would bear 25% of the establishment cost while another 25% would be provided as loan to the dealers under the Centre’s Mudra Yojana.