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Whistle and Win' Promotion from Prestige - Mega Prizes worth Rs 3 crores to be won

Hyderabad, September 20, 2002

How much can you earn by whistling? May not be anything. But, this time with 'Prestige Whistle and Win' promotion round the corner, you can earn Mega Prizes worth Rs 3 crores!! Sounds incredible, but it is true. To mark the '50 Years of Happy Kitchens' in India, TTK Prestige, India's leading kitchen appliances brand is offering this innovative promotion with very high value gifts.

The promotion is unique in many ways as it has been designed with both the product and the consumer in mind. The sound of the 'whistle ' has been identified with the Prestige Cooker. Interestingly the insight has been used as a communication cue as well. The promotion is running concurrently in over 14,800 outlets all over India. The promotion is backed by high impact advertising campaign.

The promotion is open for the customers who make the purchases (from 1st September to 31st December, 2002) of any of the Prestige products worth Rs.300/- and above. On purchasing the product/s, customer gets a Prestige Whistle, which he/she has to blow. This whistle is specially designed for the promotion. On doing so, a coupon will come out of the whistle detailing the prize won.

The prizes on the grab include Fiat Palios as first prize, TVS Scooty's, Samsung Washing Machines, Kodak Camera's and others. There is a guaranteed prize with every whistle.

Press Release: Solus Media, Hyderabad
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