Ice-creams of various flavors including Choclate feature at the new store
Hyderabad, September 25, 2002Baskin Robbins, America's largest Ice Cream Parlor brand launches ‘Store of the Future' at Hyderabad. Uniquely the store was inaugurated by the children from Don Bosco Navajeevan Street Children's Home.
Baskin Robbins today launched its first new international look store in Hyderabad, called the 'Store-of-the-Future' look. Innovatively the store was inaugurated by the children from Don Bosco Navajeevan Street Children's Home.
The look, which portrays soft lighting, warm colors and fun-filled wallpaper, promises a whole new fun-filled and exciting experience for every customer that walks in. At the launch, children from Don Bosco Orphanage were invited to experience the new look and were treated to a scoop of their favourite flavors. The store also opened with a warm invitation at Liberty Plaza extended to all the residents of Basheer Bagh to come and be a part of the new experience with a free scoop of Ice Cream.
A part of the joint tie-up with the UK based Allied Domec Group and the Ghai group in India, Baskin Robbins, America's largest Ice Cream parlor brand lives up to its image in India too, with its successful presence of that expands to 60 cities all across the country.
Speaking at the launch, Mr. Pankaj Chaturvedi, CEO, Baskin Robbins said, 'Being the largest International Ice Cream chain in India, we have a large responsibility to reach out to all our customers across the country and invite them to experience the fun and magic of the Baskin Robbins worldwide image. And at the same time not compromise on the quality and service that the brand promises.'
With a range of flavors of 31 flavors, Baskin Robbins continues the fun to its customers by delivering unique flavors such as After Ate, Orange Chocolate, Banana Strawberry, and Litchi Gold Swirl. It's Flavor of the Month concept brings to its customers in September, Green Goblin; a unique combination of tingling mint with natural vanilla and dark chocolate. Top this flavor or any of its flavors with exciting toppings of Hot Chocolate Fudge, Pineapple Sauce or Strawberry Toppings to get that out of the world experience. This magical experience only doubles with their unique products such as Banana Split, Shakes and Blasts and the yummiest freshly made Waffle Cones dipped in Chocolate!
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