Hyderabad, August 14, 2002
The collection will be showcased for the first time in the city at Meena Jewellers. The Exhibition-cum-sale of the Collection will be open from 16 to 24th August at Meena Jewellers
MEENA JEWELLERS, a well known jeweller in Hyderabad in association with Diamond Trading Company and Platinum Guild International launches 'Arisia Diamond Solitaire Collection' and 'Platinum Diamond Studded Jewellery' in a launch function held here in city on Wednesday. Models showcasing the unique collection walked over the ramp in a media conference organised here for the purpose today.
The Arisia collection certified by The International Gemological Institute (IGI) was brought to Hyderabad by Meena Jewellers, a name to reckon in jewellery in the city. Informing this Mr. Umesh Jethwani, CEO of Meena Jewellers said the collection will be on display as part of Exhibition-cum-sale at Meena Jewellers at its showroom at Basheerbagh from 16 to 24th August. The entire Arisia collection is showcased for the first time in Hyderabad with an objective to provide the people of Hyderabad an opportunity to witness and get associated with the Aura of Royalty i.e. 'Arisia'.
Speaking on the occasion Mr. Umesh Jethwani said "The Meena Platinum Collection will cater to a wide spectrum of consumers offering the most desired precious metal on earth". Each piece will be accompanied by a quality assurance card.
Meena which is the abode for the rarest collection of precious diamonds which include the latest collection of Internationally renowned brands. As a concern of Meena Bazar Group, Meena Jewellers has been serving the twin citians for over 66 years. Being the largest showroom in the state, Meena Jewellers offers a wide range of jewellery, specialises in Diamonds and Solitaire and is also highly popular for it's 100 per cent guarantee.
On the occasion of launch of Arisia Diamonds Solitaire Collection and Platinum Diamond Studded Jewellery, Meena Jewellers offers a "Buy now pay in a year" offer in association HSBC. An HSBC card holder can avail this offer once he purchases Arisia Solitare and Platinum Diamond Studded Jewellery through his/her credit card. The card holder has an option to pay the amount in twelve monthly instalments. Apart from this, it also offers 'no making charges' during the exhibition period between 16 to 24th August for Arisia Solitaire Collection.
Acknowledging the timeless allure of Solitaires Meena launches the exquisite collection of stunning solitaire designs, Arisia, named after a princess in Greek mythology known for her passion for exquisite jewellery. The Arisia Collection encompasses 10 exclusively designed sets, which consists of a ring, earrings and a pendant. Each diamond is carefully sculpted and is embedded in pure gold, white gold and platinum. Each design reveals a different saga of wealth, power, love and regal elegance. The creativity of the designs has taken inspiration right from the beauty of the Mughal queens to the intrigue of a bird in flight from the flawless Raag Tansen to the elemental intricacies of Rangoli. The packaging of the jewellery is done in a customized treasure chest. The International Gemological Institute (IGI) guarantees the quality and authenticity of all the diamonds in the collection.
Arisia, the new niche brand of Solitaire diamond jewellery will reflect a new trend in the diamond jewellery market. While it has been DTC's endeavour earlier to bring diamonds closer to the common man's dream, with more affordable ranges like Diamond Vivaha Jewellery, Celebration Diamonds and Nakshatra. Arisia will be catering to the premium segment in reflecting an aura of Royalty. The Arisia collection boasts of motifs and styles that shone at the royalty of the past blended in our contemporary settings. Each Arisia piece is underlined with regal elegance and is designed to be of personal statement, crafted in style that is out of ordinary making its owner proud of having one. Each Arisia design is a tribute to a particular inspiration. The warriors stance from the obsession with duty and dharma, romancing the stone, the flirtatious courtship of royalty and Aryanama for the richness and splendour of the Mughal Emperor.
According to Ms. Lisa Mukhedkar of Platinum Guild International "Platinum has gained immense popularity since it's launch in India in 2000. The new "Meena Platinum Collection" truly brings out the essence of platinum as a precious metal in the form of a wide and exclusive range of designs to be unveiled at the exhibition."
According to her, Platinum Jewellery's lustrous history is long. In India now, we expect its popularity to grow, offering an alternative to the consumer in the fine jewellery segment. PGI sees the combination of the growing economy and the strong jewellery culture in India providing a real potential market for Platinum and more so Hyderabad. PGI also believes it will become an increasingly significant choice in the important and growing market for engagement and wedding rings. Ms. Mukhedkar pointed out that, "India appreciates fine jewellery and since our debut in India, it is heartening to see the positive response from consumers and the jewellery market. The time is right to open up the new possibilities in design, finish and beauty that platinum has to offer and to show them to the discerning Indian jewellery connoisseur".
Issued for and on behalf of Meena Jewellers by Devraj Solanki, Solus Media