Sportlifestyle Brand Joins Superstars and Supercars as Official Sponsor of the 10th Anniversary Gumball 3000 Rally Spectacular, August 9 - 16, 2008
WESTFORD, Mass., July 31 /PRNewswire/ -- PUMA(R) fuses the influences of
sport, fashion and lifestyle, on and off the race track, and this August is no
different, as PUMA steps up to the starting line as official sponsor of the
Gumball 3000 Rally. A leader in motorsport, PUMA will partner with the Gumball
3000 Rally -- the around-the-world, 3,000 mile, eight-day lifestyle event,
featuring the most amazing cars driven by film stars, musicians, athletes,
billionaires and motorsport enthusiasts. PUMA will join Gumball 3000 on the
starting grid in San Francisco on August 9th, stopping off for exclusive
parties in Los Angeles,
PUMA entered the Motorsport category 10 years ago and today is a leader in the sport as the official supplier to top motorsport racing teams and drivers in Formula 1, NASACR and MotoGP. The brand's credibility in the sport and ability mix lifestyle and fashion into the event made Gumball 3000 a natural fit, especially given the global event's appeal for adventure, fast cars, style and most importantly, fun. In addition to event sponsorship, PUMA teamed up with bespoke car manufacturer LSE Design Ltd who have entered their new LSE Sport Coupe into the rally. Driving the new LSE Sport Coupe will be different celebrity drivers, managed by celebrity motorsport club Trackstar-Racing. The PUMA/LSE Design/Trackstar-Racing team will be outfitted in exclusive PUMA Pit Crew team jerseys.
Adding to the excitement of Gumball 3000's activities, each of the 120 cars will feature prominent PUMA branding, including the iconic PUMA Cat logo and signature formstripe, as part of the Official Gumball 3000 Sticker Kit. Each driver will receive a custom PUMA + Gumball Special Edition Speed Cat sneaker, inspired by PUMA's original motorsport performance shoes, featuring a Gumball branded footbed and gold-tipped laces. PUMA also designed the Limited Edition PUMA Gumball T-shirt, featuring a racing seatbelt harness design in gold foil for the drivers and crew.
As the official sponsor, PUMA will sell PUMA and Gumball merchandise at
The PUMA Mobile Unit at the event's launch city,
PUMA will be documenting the PUMA + Gumball team and Gumball 3000 activities via photography and exclusive videography on http://www.pumagumball.com. For more information on the entire event, visit http://www.gumball3000.com.
About PUMA
PUMA(R) is the global athletic brand that successfully fuses influences from sport, lifestyle and fashion. PUMA's unique industry perspective delivers the unexpected in sportlifestyle footwear, apparel and accessories, through technical innovation and revolutionary design. Established in Herzogenaurach, Germany in 1948, PUMA distributes products in over 80 countries. For further information please visit http://www.puma.com or http://www.pumamotorsport.com.
About Gumball 3000
The first Gumball 3000 took place in April 1999, when British creator Maximillion Cooper invited 50 of his friends to take part in a 3000-mile party around Europe to bring together the music, film, fashion and sport industries. Ten years later, and things have certainly grown, with crowds of more than a million people attending the start last year in London, and a televised and online audience that reached more than 60 million in more than 150 countries around the world.
Gumball 3000 consistently hits the headlines as "Cool Britannia's" most unique addition to pop culture, described by Vanity Fair Magazine as "the most rock 'n' roll car rally ever staged" and famed for its exploits and celebrity participation. The event annually attracts stars including Oscar-winning star of the "Pianist" Adrien Brody, "Jackass's" Johnny Knoxville, Hugh Hefner, supermodels Jodie Kidd and Caprice, "Kill Bill's" Daryl Hannah, action sports legends Tony Hawk, Matt Hoffman, Carey Hart, and rock stars including Snoop Dogg, Blink 182, 50 Cent, The Fun Lovin' Criminals, The Happy Mondays, Placebo, Jamiroquai and even Ms. Minogue.
Incorporating a new 3000-mile route each year, the attraction of the Gumball transcends social barriers, appealing to the adventurer in everyone, regardless of status or wealth; combining grease, glamour and guts in equal measures, stretching the experiences of travel and entertainment -- just that bit further. Over the past nine years, Gumball 3000 has been hosted by kings and presidents, partied with Snoop Dogg, appeared on the "Jay Leno Show," raised awareness for testicular cancer, chartered the world's three largest aircrafts, created untold amount of "Jackass's" fuelled mayhem, hung out at Hugh Hefner's mansion, and most recently has been invited to work with the United Nations, all through the language of the motor car.
SOURCE PUMA
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