BEIJING, May 6 /Xinhua-PRNewswire/ -- CCID Consulting, China's leading research, consulting and IT outsourcing service provider, and the first Chinese consulting firm listed in Hong Kong (Hong Kong Stock Exchange: HK08235), recently released its article on mobile Internet.
At the beginning of April, some messages show that China Mobile will form a new affiliate to independently operate its mobile Internet business. The new company plans to operate Fetion, real name communities, cable advertisement, wireless advertisement, and the 139 mailbox. China Mobile's action produces great effort in industry, especially for mobile Internet service providers.
Mobile Internet's market share is increasing year by year. In Japan and South Korea, Mobile Internet users accounting for one third of the total Internet users.
On the other hand, in response to the integration of cable and wireless, the whole mobile value-added industry chain is becoming more and more diversified. All global major carriers hope to make fortune in the mobile Internet market. With the development of new wireless communications technology and the expansion of mobile communications, especially that of value-added chains, the structures of traditional service providers and content providers are changing. More and more traditional manufacturers with superior resources and large customer resources enter this field, such as powerful media organization, financial institution, Internet giants, including SNDA, Tencent and Sina. The second largest carrier KDDI in Japan cooperates with Google to develop mobile search business, which promotes the increase of users and advertisement; South Korea government actively promotes the opening up of mobile Internet; based on its powerful brand products and operation mode, Apple cooperates with American largest carrier AT&T to develop mobile Internet business.
Looking at the development of global mobile Internet industry, especially in the countries that is more advanced in the wireless infrastructure, such as Japan and South Korea, China mobile Internet industry is in its initial stage.
Japan is the country that is highly developed in mobile Internet technology. Its mobile Internet users have accounted for one third of the total Internet users. Japanese largest carrier NTT DoCoMo launched i-mode which based on HTML in 1999, which combines traditional Internet and mobile communications network, and drive the mobile Internet application and popularity in Japan.
South Korea has a high utilization rate of mobile Internet and 40% of mobile Internet users. South Korea's largest mobile carrier SKT launches mobile Internet service brand- NATE, which integrates cable with wireless. NATE protects service providers' enthusiasm and competitive justice, which ensures industrial healthy development. Aiming at the convergence of mobile Internet and traditional Internet in recent years, South Korea government actively promotes the overall open of mobile Internet, which result in mobile Internet completely breaks away the control of mobile carriers and form a new market similar to traditional Internet.
CCID Consulting believes that China's telecom carriers' move to set foot in the mobile Internet field will bring comprehensive and profound effort to the Internet industry.
Firstly, the competitive environment of mobile Internet industry will change. Traditional carriers undertake mobile Internet administrator. The relationship of service providers and carriers is cooperation. Once carriers set foot in mobile Internet value-added business, it will form a competitive relation between carriers and traditional service providers. Because carriers master the operation resources of mobile Internet, this competitive relation seems imbalance, which will affect the justice of competition and the development of the mobile Internet industry.
Secondly, mobile Internet industry will form new cooperation pattern. Carriers don't have mature operation experience of Internet value-added service. For carriers that want to enter the mobile Internet value-added service industry, they have to cooperate with traditional portal websites, learn the portal websites' management mode of value-added service so as to realize a win-win situation. At the same time, traditional portal websites hope to exploit carriers' operation advantages so as to expand their business fields.
Finally, mobile Internet service providers will undergo structural changes. Mobile Internet is an industry that is full of opportunities. Traditional carriers won't satisfy network operation, but they will try their best to occupy the dominant position of the whole mobile Internet industrial chain. This will affect service providers, and directly lead to some service providers' disappearance which has weak anti-risk ability and single service.
The healthy development of China's mobile Internet industry is to depend on a harmonious and just mobile Internet competitive environment. Meanwhile, because mobile Internet industrial chain trends to multiple, whether carriers could gain favorable profit, it has to be proven by the market.
About CCID Consulting
CCID Consulting Co., Ltd (hereinafter known as CCID Consulting), the first Chinese consulting firm listed in the Growth Enterprise Market of the Stock Exchange (GEM) of Hong Kong (stock code: HK08235), is directly affiliate to China Center for Information Industry Development (hereinafter known as CCID Group). Headquartered in Beijing, CCID Consulting has so far set up branch offices in Shanghai, Guangzhou, Shenzhen, Wuhan and Chengdu, with over 300 professional consultants after many years of development. The company's business scope has covered over 200 large and medium-sized cities in China.
Based on the major competitiveness of the powerful the industrial resources, information technology and data channels, CCID Consulting provides customers with public policy establishment, industry competitiveness upgrade, development strategy and planning, marketing strategy and research, HR management, IT programming and management. Her customers range from industrial users in electronics, telecommunications, energy, finance, automobile, to government departments at all levels and diversified industrial parks. CCID Consulting commits herself to become the No.1 advisor for enterprise management, the No.1 consultancy for government decision and the No.1 brand for informatization consulting.
For more information, please contact:
Cynthia Liu
Coordinating Manager
CCID Consulting Co., Ltd.
Tel: +86-10-8855-9080
Email: liuyan@ccidconsulting.com
SOURCE CCID Consulting Co., Ltd.
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