BEIJING, Sept. 1 /Xinhua-PRNewswire/ -- Perfect World Co., Ltd. (Nasdaq: PWRD) ("Perfect World" or the "Company"), a leading online game developer and operator in China, today announced that it will launch the "Dream Club" expansion pack for its 3D online casual game "Hot Dance Party," on September 9, 2008.
Based on the Company's high quality game, "Hot Dance Party," the brand new "Dream Club" expansion pack creatively incorporates management features into an online dancing game. Online game players are allowed to get authorization to operate dance clubs. According to their own management strategies, online game players can conduct various investment activities such as purchasing new songs, new scenes, experience multiplier cards and coin multiplier cards to attract more online game players to go to their clubs. As more game players are attracted to their clubs, the dance club operators can get more in game currency as the reward to reinvest in their clubs. "Dream Club" allows online game players to experience the self-fulfillment of operating dance clubs while enjoying the energetic experience brought by dancing.
Furthermore, "Dream Club" enhances the graphic design of the game which provides a more vivid game experience to online game players. The game also includes the following distinctive features such as a group dance of 50 players, club dance-offs, self-created choreography and personalized make-ups, all of which enrich the content and playability of the online casual dancing game.
"As one of the most notable online casual dancing games in the domestic market, 'Hot Dance Party' has been well-received since its launch," commented Mr. Michael Chi, Chairman and Chief Executive Officer of Perfect World. "The launch of 'Dream Club' is expected to further enhance the playability of 'Hot Dance Party' with additional innovative features. I believe those features will provide a more energetic and fun experience to online game players."
About Perfect World Co., Ltd. ( http://www.pwrd.com )
Perfect World Co., Ltd. (Nasdaq: PWRD) is a leading online game developer and operator in China. Perfect World primarily develops three-dimensional ("3D") online games based on the proprietary Angelica 3D game engine and game development platform. The Company's strong technology and creative game design capabilities, combined with extensive local knowledge and experience, enable it to frequently and rapidly introduce popular games that are designed to cater to changing customer preferences and market trends in China. The Company's current portfolio of self-developed online games includes 3D massively multiplayer online role playing games ("MMORPGs"): "Perfect World," "Legend of Martial Arts," "Perfect World II," "Zhu Xian," "Chi Bi" and "Pocketpet Journey West;" and a 3D online casual game: "Hot Dance Party." While most revenues are generated in China, the Company's games have been licensed to leading game operators in a number of countries and regions in Asia, Europe and South America. The Company plans to continue to explore new and innovative business models and remains deeply committed to maximizing shareholder value over time.
Safe Harbor Statements
This press release contains forward-looking statements. These statements constitute forward-looking statements under the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "future," "plans," "believes" and similar statements. Such statements involve certain risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements. Potential risks and uncertainties include, but are not limited to, our limited operating history, our ability to protect our intellectual property rights, our ability to respond to competitive pressure, and changes of the regulatory environment in China. Further information regarding these and other risks is included in Perfect World's filings with the U.S. Securities and Exchange Commission, including its annual report on Form 20-F. Perfect World does not undertake any obligation to update any forward-looking statement as a result of new information, future events or otherwise, except as required under applicable law.
For further information, please contact
Perfect World Co., Ltd.
Vivien Wang
Investor Relations Officer
Tel: +86-10-5885-1813
Fax: +86-10-5885-6899
Email: ir@pwrd.com
http://www.pwrd.com
Christensen Investor Relations
Kathy Li
Tel: +1-212-618-1978
Fax: +1-480-614-3033
Email: kli@christensenir.com
Jung Chang
Tel: +852-2117-0861
Fax: +852-2117-0869
Email: jchang@christensenir.com
SOURCE Beijing Perfect World Co., Ltd.
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