PENNINGTON, N.J., Oct. 6 /PRNewswire/ -- Cruise Critic(R) (www.cruisecritic.com), the leading consumer cruise travel Web site, joins forces in October with Holland America Line and Susan G. Komen for the Cure(R) in an effort to raise breast cancer awareness.
The promotion, a first-ever effort for Cruise Critic, was inspired by the cruise line's innovative On Deck for the Cure(R) program. Founded by Holland America -- and now taking place on other Carnival Corp. cruise lines, such as Carnival, Princess, Seabourn and Costa -- On Deck for the Cure is a 5K walk in which participants walk 9 to 12 laps around the ship on which they are cruising. The walks take place on all Holland America Line cruises, which total more than 500 annually. Participants donate a minimum of $15 and receive a T-shirt, a pink wristband, a pink lemonade party and, most importantly, a sense of stewardship in helping to find a cure for a disease that affects many women and their families, worldwide. Through On Deck for the Cure, the Holland America Line has raised more than $1 million in less than two years. The walks also take place on select voyages of other participating cruise lines and generate donations of $10 to $25 from each participant.
Cruise Critic's role in the month of October will be to raise awareness of this program via a dedicated page on its Web site. The effort will focus on heartwarming stories from cruise ship staff members and passengers who have experienced the program. Also provided will be information about the disease -- furnished by Susan G. Komen for the Cure -- as well as daily fun facts about the On Deck for the Cure program and details on how cruise travelers can participate in the walks.
"Holland America's On Deck for the Cure program has been an innovative and successful way to raise money to help fight breast cancer; we're pleased to be able to help spread the word," said Melissa Baldwin, Managing Editor of Cruise Critic.
About Cruise Critic
Launched in October 1995 by The Independent Traveler, Inc., Cruise Critic was the first consumer cruise site on the Internet. It is an online guide to cruising that provides ship reviews, cruise-related editorial features, and an active community where travelers can share opinions and experiences. In the last five years, traffic on CruiseCritic.com has grown 350 percent; the site currently attracts more than five million visitors a year. In response to burgeoning demand and worldwide growth, Cruise Critic launched its U.K.-based sister site, CruiseCritic.co.uk, in January 2008. Cruise Critic and The Independent Traveler were acquired by TripAdvisor(R), LLC -- the world's largest travel community and an operating company of Expedia, Inc. -- in May 2007.
Cruise Critic and The Independent Traveler are either trademarks or registered trademarks of The Independent Traveler, Inc. in the U.S. and/or other countries. Other logos or product and company names mentioned herein may be the property of their respective owners.
About Holland America Line [a division of Carnival Corporation and plc (NYSE: CCL and CUK)]
Holland America Line's fleet of 14 ships offers nearly 500 cruises to 314 ports in more than 100 countries, territories or dependencies. Two- to 108-day itineraries visit all seven continents, highlighting Antarctica, South America, Australia/New Zealand and Asia. Also included are a Grand World Voyage and popular sailings to ports in the Caribbean, Alaska, Mexico, Canada/New England, Europe and the Panama Canal. A 15th ship, ms Nieuw Amsterdam, is scheduled to join the fleet in 2010.
Fleetwide, the company features Signature of Excellence enhancements. This
commitment, totaling more than $525 million, showcases the Culinary Arts
Center -- a state-of-the-art, onboard show kitchen, where more than 60
celebrated guest chefs and culinary experts provide cooking demonstrations and
classes -- presented by Food & Wine magazine. Also featured are the
Explorations Cafe -- powered by The
About Susan G. Komen for the Cure(R)
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure(R) and launched the global breast cancer movement. Today, Komen for the Cure is the world's largest grassroots network of breast cancer survivors and activists, fighting to save lives, empower people, ensure quality care for all and energize science to find cures. Thanks to events like the Komen Race for the Cure(R), Susan G. Komen for the Cure(R) has invested more than $1 billion to fulfill its promise, becoming the world's largest source of nonprofit funds dedicated to the fight against breast cancer. For more information about Susan G. Komen for the Cure(R), breast health or breast cancer, visit www.komen.org or call 1-877 GO KOMEN.
CONTACT: Melissa Baldwin, +1-609-730-9155 x226, melissa@cruisecritic.com Web site: http://www.cruisecritic.com
SOURCE Cruise Critic
International News / Press Release source: PR Newswire
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