TORONTO, Oct. 2 /PRNewswire/ -- Spin Master Ltd., one of the fastest growing toy manufacturers in North America, announced today that Bakugan Battle Brawlers, the hottest selling boy's action toy in North America, was named to the Time to Play 'Most Wanted' list.
(Photo: http://www.newscom.com/cgi-bin/prnh/20081002/NY36544 )
"Bakugan is the perfect combination of fun, action, collectability and tradability that comes along only once every few years," said Jim Silver, editor in chief, Time to Play. "This brand really stood out from the thousands of toys we reviewed, as possessing a virtually unmatched combination of elements that boys crave in a toy line."
With cool collectible characters and competitive action, Bakugan combines skill and strategy with action and play into a boy's action phenomenon that kids can't resist. Bakugan are small marble-like spheres that pop open into powerful Bakugan monsters when rolled onto the game's Gate Cards. Bakugan Battle Brawlers and gamecards all feature unique attributes, points and special abilities combine strategically when kids battle each other.
"Bakugan is the breakout toy hit with boys this year," said Chris Byrne, (AKA the Toy Guy(R)) content director, Time to Play. "It is very rare for a toy line to become such a massive hit with kids on so many levels - toys, gaming, TV, licensed goods...this brand is on the verge of becoming a huge global phenomenon, thanks to its broad based appeal, a void in the market and Spin Master's strategic marketing."
Based on current trends, one Bakugan sells at a retailer every 2.5 seconds, making it one of the highest selling toys in North America. Spin Master is currently producing 300,000 Bakugan per day to meet the overwhelming consumer demand for the product.
"There are a lot of things coming together to make Bakugan a sell-out hit," said Anton Rabie, Spin Master co-CEO. "Boys love trading, collecting, action and powerful characters and the TV show and toys really play off each other well."
Bakugan Battle Brawlers are available at all leading toy retailers across North America. Season one of Bakugan is currently airing on the Cartoon Network in the U.S. and on Teletoon in Canada
For more information on Bakugan Battle Brawlers is available at www.bakugan.com.
About Spin Master
A multi-category children's entertainment company since 1994, Spin Master(R) has been designing, developing, manufacturing and marketing consumer products for children around the world and is recognized as a global growth leader within the toy industry. Spin Master is best known for such popular brands as 2008 Toy of the Year winner Air Hogs(R), Aquadoodle(TM), Tech Deck(TM), Moon Sand(TM) and new boys action phenomena Bakugan Battle Brawlers(TM). Spin Master employs over 600 people with offices in Toronto, Los Angeles, Paris, London, Hong Kong and China. For additional information please visit: www.spinmaster.com.
For more information, please contact:
Dale Gago
PR Coordinator
Spin Master Ltd.
T: 416-364-6002 ext. 219
E: daleg@spinmaster.com
SOURCE Spin Master Ltd.
International News / Press Release source: PR Newswire
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