BEIJING, Sept. 22 /Xinhua-PRNewswire/ -- CCID Consulting, China's leading research, consulting and IT outsourcing service provider, and the first Chinese consulting firm listed in Hong Kong (Hong Kong Stock Exchange: HK08235), recently release an article on China's mobile storage market.
CCID Consulting's July 2008 data shows that in 2008Q2, benefiting from the Olympic Games, China's mobile storage market enjoyed a period of stable growth. Sales volume reached 5.6 million sets and sales revenue reached 1.08 billion Yuan.
CCID Consulting considers that China's mobile storage market has following four characteristics:
1. Steady Market Growth
Major manufacturers included Olympic elements so as to stimulate consumers' demands.
CCID Consulting's data shows that China's flash memory disk market grew rapidly in 2008Q2; sales volume reached 4.9 million sets, up 88.1% year-on- year; sales revenue reached 569 million Yuan, up 11.5% year-on-year. Because of cabinet volume, portability and durableness, flash memory disk attracts more and more consumers' attention. Its growth rate in 2008Q2 is higher than that of 2008Q1.
Figure 1: Sales Status of China's Flash Memory Disk Market in 2008H2
http://www.ccidconsulting.com/upload/13813.jpg
Source: CCID Consulting, July 2008
CCID Consulting's data shows that China's HD market enjoyed stable growth in 2008Q2. The sales volume reached 690,600 sets, up 28.0% year-on-year; the sales revenue reached 511 million Yuan, up 13.2% year-on-year.
Figure 2: Sales Status of China's Mobile HD Market in 2008H2
http://www.ccidconsulting.com/upload/13814.jpg
Source: CCID Consulting, July 2008
2. Flash Memory Disk: Aigo is still Champion, Competition between Foreign and Domestic Manufacturers is Heating up
In 2008Q2, Aigo became a champion in the market, with a sales volume of 1.3 million sets, which accounted for 27.0% of the total market. Lenovo is the non-lagging worker: it got rid of traditional markdown promotion through launching Lenovo Fuwa and Olympic Torch flash memory disk. Lenovo accounted for 26.5% of the total market, shortening the distance between Aigo and Lenovo.
Although China's flash memory disk market is dominated by China's domestic manufacturers, Kingston pays more attention to IT channel sale, which drives its sales volume's rapid growth, up 488.3% year-on-year. The competition between foreign manufacturers and China's domestic manufacturers is heating up.
Table 1: Brand Competition Structure of China's Flash Memory Disk Market
in 2008Q2
2007,Q2 2008,Q2
Sales 2007,Q2 Sales 2008,Q2 Annual
Ranking Brand Volume Market Volume Market Growth
(10,000 Share(%) (10,000 Share(%) Rate
Sets) Sets)
1 Aigo 68.82 26.4% 132.32 27.0% 92.3%
2 Lenovo 48.05 18.4% 129.92 26.5% 170.4%
3 Netau 48.77 18.7% 44.18 9.0% -9.4%
4 Kingston 11.11 4.3% 65.36 13.3% 488.3%
5 Newman 17.51 6.7% 35.89 7.3% 105.0%
Others 66.46 37.6% 82.69 16.9% 24.4%
Total 260.72 100.0% 490.36 100.0% 88.1%
Source: CCID Consulting, July 2008
3. Mobile HD: Products Highlight Individuation and Differentiation, Lenovo Seized Olympic Games promotion
In 2008Q2, China's mobile HD market continued to be led by famous brands: Lenovo, Aigo, Newman, Travel Star and BenQ accounted for 80% of the total market. Judging from current competition in mobile HD market, products' individuation and differentiation are the important factors to win market share. As an Olympic global partner, Lenovo launched mobile HDs with Olympic elements, leading the way in marketing and promotion through thises "limited version" products.
Table 2: Brand Competition Structure of China's Mobile HD Market in 2008Q2
2007,Q2 2008,Q2
Sales 2007,Q2 Sales 2008,Q2 Annual
Ranking Brand Volume Market Volume Market Growth
(10,000 Share(%) (10,000 Share(%) Rate
Sets) Sets)
1 Lenovo 3 31 6.1% 18.47 26.7% 458.0%
2 Aigo 11.48 21.3% 17.38 25.2% 51.4%
3 Newman 9.55 17.7% 8.50 12.3% -11.0%
4 Travel Star 5.11 9.5% 6.05 8.8% 18.4%
5 BenQ 3.26 6.0% 5.31 7.7% 62.9%
Others 21.24 39.4% 13.35 19.3% -37.1%
Total 52.95 100.0% 69.06 100.0% 28.0%
Source: CCID Consulting, July 2008
4. Product Capacity Continues to Enlarge, Large Capacity is the Inevitable Trend
In 2008Q2, China's flash memory disks' capacity was rapidly restructured. In the flash memory disk market, 2G products become the market mainstream, which account for 48.7% of the total market. Large capacity HD is the inevitable trend. 160G products have the largest market share, which accounts for 46.6% of the total market. Products' rapid upgrade and manufacturers' intense manufacturers drive the average price drop, which promotes the improvement of products' performance price ratio. But adding Olympic elements and individuation products is still seen as a good strategy. In mobile storage market, different manufacturers face the same ultimate target.
Figure 3: Capacity Structure of China's Flash Memory Disk Market in 2008Q2
http://www.ccidconsulting.com/upload/13815.jpg
Source: CCID Consulting, July 2008
Figure 4: Capacity Structure of China's Mobile Hard Disk Market in 2008Q2
http://www.ccidconsulting.com/upload/13816.jpg
Source: CCID Consulting, July 2008
About CCID Consulting
CCID Consulting Co., Ltd. (hereinafter known as CCID Consulting), the first Chinese consulting firm listed in the Growth Enterprise Market of the Stock Exchange (GEM) of Hong Kong (stock code: 8235.HK), is directly affiliated with China Center for Information Industry Development (hereinafter known as CCID Group). Headquartered in Beijing, CCID Consulting has so far set up branch offices in Shanghai, Guangzhou, Shenzhen, Wuhan and Chengdu, with over 300 professional consultants after many years of development. The company's business scope has covered over 200 large and medium-sized cities in China.
Based on major areas of competitiveness: industrial resources, information technology and data channels, CCID Consulting provides customers with public policy establishment, industry competitiveness upgrading, development strategy and planning, marketing strategy and research, HR management, IT programming and management. CCID Consulting's customers range from industrial users in electronics, telecommunications, energy, finance, automobile, to government departments at all levels and diversified industrial parks. CCID Consulting commits itself to becoming the No. 1 advisor for enterprise management, the No. 1 consultancy for government decisions and the No. 1 brand for informatization consulting.
For more information, please contact:
Cynthia Liu
Coordinating Manager
CCID Consulting Co., Ltd.
Tel: +86-10-8855-9080
Email: liuyan@ccidconsulting.com
SOURCE CCID Consulting Co., Ltd.
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