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Home / International News / Press Releases / September 17, 2008
/C O R R E C T I O N -- Bright Starts/
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/C O R R E C T I O N -- Bright Starts/

In the news release, Bright Starts' Second Annual 'Pink Power Mom' Winners Announced, issued earlier today by Bright Starts over PR Newswire, we are advised by the company that the price for the Pretty in Pink(TM) Activity Jumper should be "$89.99" rather than "$79.99" as originally issued inadvertently.

    Complete, corrected release follows:


       Bright Starts' Second Annual 'Pink Power Mom' Winners Announced
 Contest Celebrates the Strength and Courage of Women Fighting Against Breast
                                    Cancer

ALPHARETTA, Ga., Sept. 17 /PRNewswire/ -- Bright Starts(R) a baby toy and gear brand of Kids II, Inc. celebrates Breast Cancer Awareness Month by announcing the winners of its Second Annual "Pink Power Mom" search. The eight outstanding women were chosen for their inspirational fight, having displayed amazing strength and courage as breast cancer survivors, strong personal supporters or advocates fighting for a cure.

The search, which launched in May, invited friends and family members to nominate an inspiring woman who embodies the spirit of a "Pink Power Mom." Hundreds of touching stories later, eight remarkable women were selected as finalists.

    The chosen winners will each receive:

    -- $1000 donation to the breast cancer charity of their choice
    -- $500 spa gift certificate to a local spa in their home town
    -- $500 gift basket


    The Bright Starts(R) Pink Power Moms for 2008 are:

    -- Medha Deoras-Sutliff                  -- Ellie Milbourn
    -- Amanda Horgan                         -- Julie Nations
    -- Heather Janssen                       -- Amy Paterson
    -- Kathy LaTour                          -- Jodi Petit

"Bright Starts prides itself in being a brand that genuinely cares about people and their well-being, and the Pink Power Mom movement is a way of making a positive change in the lives of those who support the brand," says Ryan Gunnigle, President and CEO of Kids II, Inc., designer and manufacturer of the Bright Starts(R) brand. "These eight exceptional women exemplify true champions who are making it possible for the baby girls of today to have a bright, happy and healthy tomorrow."

In addition to recognizing Pink Power Moms, a portion of the proceeds from the top selling Bright Starts(R) Pretty in Pink(TM) Collection will be donated to support breast cancer research. The Kids II Foundation commits its support for breast cancer research with a minimum donation of $100,000.

Passionate About Pink!

Focusing on pink - an enduring symbol for the breast cancer cause - Kids II, Inc. has expanded its successful Bright Starts(R) Pretty in Pink(TM) Collection of product offerings to better meet the needs of parents of baby girls, while continuing to dedicate a portion of the proceeds from sales to support breast cancer awareness and research to honor cancer survivors, supporters and advocates. In July 2008, an extended Bright Starts(R) Pretty in Pink(TM) Collection was launched featuring an exciting new line of toys and gear.

Included in this line of pink toys are:

-- Pretty in Pink(TM) Activity Jumper -- This two-in-one activity center and jumper offers endless fun, and has a fresh design for little girls! It's the only fashion-forward jumper with a seat that rotates 360º, giving baby easy access to all activities. $89.99 exclusive at Babies "R" Us.

-- Pretty in Pink(TM) Baby's PlayPlace(TM) -- The fresh, fashion-forward design combined with a variety of entertaining toys, music and sounds makes this infant play environment the ultimate destination for little girls to have fun. $79.99 exclusive at Babies "R" Us.

-- Pretty in Pink(TM) Cradling Bouncer -- The popular bouncer is now available in two print patterns. Fun melodies, soothing vibration and entertaining toys keep baby entertained. $29.99-$39.99 at Babies "R" Us and Wal-Mart.

-- Pretty in Pink(TM) Gellin' Pal(TM) -- Relieve baby's teething pain with a cool, gel filled teether. Baby will love to nibble on the soft snail character. Contains nontoxic, Polar Gel(TM), ideal for chilling in the freezer.

-- Pretty in Pink(TM) Tug Tunes(TM) -- Give these plush animals a little tug and the characters play four fun melodies. The two characters, a lady bug and elephant, are sold separately. Includes a Fun Link(TM) for attaching to carriers or strollers.

Each of the toys coordinates with other items in the Bright Starts(R) Pretty in Pink(TM) Collection. The toys are available at leading U.S. retailers, and range in price from $2.99 - $6.99.

Please visit http://pink.brightstarts.com for more information on the entire Bright Starts(TM) Pretty in Pink(TM) Collection.

About Kids II, Inc.

One of the world's fastest growing baby toy and gear companies, Kids II, Inc., has been reinventing classic infant categories for three generations and counting. Kids II designs, distributes and markets nearly 100 products under its Bright Starts(TM) brand name, including the award-winning Around We Go!(TM) Stationary Activity Center - the industry's first and only patented baby "cruiser." Kids II also holds the license to design and manufacture products for some of the industry's hottest brands such as Baby Einstein(TM) and Boppy(R). The company's award-winning products have revolutionized the industry time and time again.

Headquartered in Atlanta, Georgia, Kids II has international affiliate operations in Australia, Canada, Europe, Hong Kong and Mexico. For more information visit www.kidsii.com or www.brightstarts.com.

    Contact: Fiona Roberts
    404.879.9180
    fiona.roberts@ketchum.com

------

Bright Starts' Second Annual 'Pink Power Mom' Winners Announced

Contest Celebrates the Strength and Courage of Women Fighting Against Breast Cancer

ALPHARETTA, Ga., Sept. 17 /PRNewswire/ -- Bright Starts(R) a baby toy and gear brand of Kids II, Inc. celebrates Breast Cancer Awareness Month by announcing the winners of its Second Annual "Pink Power Mom" search. The eight outstanding women were chosen for their inspirational fight, having displayed amazing strength and courage as breast cancer survivors, strong personal supporters or advocates fighting for a cure.

The search, which launched in May, invited friends and family members to nominate an inspiring woman who embodies the spirit of a "Pink Power Mom." Hundreds of touching stories later, eight remarkable women were selected as finalists.

    The chosen winners will each receive:

    -- $1000 donation to the breast cancer charity of their choice
    -- $500 spa gift certificate to a local spa in their home town
    -- $500 gift basket


    The Bright Starts(R) Pink Power Moms for 2008 are:

    -- Medha Deoras-Sutliff                  -- Ellie Milbourn
    -- Amanda Horgan                         -- Julie Nations
    -- Heather Janssen                       -- Amy Paterson
    -- Kathy LaTour                          -- Jodi Petit

"Bright Starts prides itself in being a brand that genuinely cares about people and their well-being, and the Pink Power Mom movement is a way of making a positive change in the lives of those who support the brand," says Ryan Gunnigle, President and CEO of Kids II, Inc., designer and manufacturer of the Bright Starts(R) brand. "These eight exceptional women exemplify true champions who are making it possible for the baby girls of today to have a bright, happy and healthy tomorrow."

In addition to recognizing Pink Power Moms, a portion of the proceeds from the top selling Bright Starts(R) Pretty in Pink(TM) Collection will be donated to support breast cancer research. The Kids II Foundation commits its support for breast cancer research with a minimum donation of $100,000.

Passionate About Pink!

Focusing on pink - an enduring symbol for the breast cancer cause - Kids II, Inc. has expanded its successful Bright Starts(R) Pretty in Pink(TM) Collection of product offerings to better meet the needs of parents of baby girls, while continuing to dedicate a portion of the proceeds from sales to support breast cancer awareness and research to honor cancer survivors, supporters and advocates. In July 2008, an extended Bright Starts(R) Pretty in Pink(TM) Collection was launched featuring an exciting new line of toys and gear.

Included in this line of pink toys are:

-- Pretty in Pink(TM) Activity Jumper -- This two-in-one activity center and jumper offers endless fun, and has a fresh design for little girls! It's the only fashion-forward jumper with a seat that rotates 360º, giving baby easy access to all activities. $89.99 exclusive at Babies "R" Us.

-- Pretty in Pink(TM) Baby's PlayPlace(TM) -- The fresh, fashion-forward design combined with a variety of entertaining toys, music and sounds makes this infant play environment the ultimate destination for little girls to have fun. $79.99 exclusive at Babies "R" Us.

-- Pretty in Pink(TM) Cradling Bouncer -- The popular bouncer is now available in two print patterns. Fun melodies, soothing vibration and entertaining toys keep baby entertained. $29.99-$39.99 at Babies "R" Us and Wal-Mart.

-- Pretty in Pink(TM) Gellin' Pal(TM) -- Relieve baby's teething pain with a cool, gel filled teether. Baby will love to nibble on the soft snail character. Contains nontoxic, Polar Gel(TM), ideal for chilling in the freezer.

-- Pretty in Pink(TM) Tug Tunes(TM) -- Give these plush animals a little tug and the characters play four fun melodies. The two characters, a lady bug and elephant, are sold separately. Includes a Fun Link(TM) for attaching to carriers or strollers.

Each of the toys coordinates with other items in the Bright Starts(R) Pretty in Pink(TM) Collection. The toys are available at leading U.S. retailers, and range in price from $2.99 - $6.99.

Please visit http://pink.brightstarts.com for more information on the entire Bright Starts(TM) Pretty in Pink(TM) Collection.

About Kids II, Inc.

One of the world's fastest growing baby toy and gear companies, Kids II, Inc., has been reinventing classic infant categories for three generations and counting. Kids II designs, distributes and markets nearly 100 products under its Bright Starts(TM) brand name, including the award-winning Around We Go!(TM) Stationary Activity Center - the industry's first and only patented baby "cruiser." Kids II also holds the license to design and manufacture products for some of the industry's hottest brands such as Baby Einstein(TM) and Boppy(R). The company's award-winning products have revolutionized the industry time and time again.

Headquartered in Atlanta, Georgia, Kids II has international affiliate operations in Australia, Canada, Europe, Hong Kong and Mexico. For more information visit www.kidsii.com or www.brightstarts.com.

    Contact: Fiona Roberts
    404.879.9180
    fiona.roberts@ketchum.com

SOURCE Bright Starts

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