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Microsoft Accelerates Windows Embedded Business with the Expansion of Distribution Channel in China
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Microsoft Accelerates Windows Embedded Business with the Expansion of Distribution Channel in China

Strengthens its partner ecosystem with Comtech announced as Authorized Distributor

BEIJING, Sept. 17 /PRNewswire-FirstCall/ -- Microsoft Corp. today announced the appointment of Comtech Communication Technology (Shenzhen) Co., LTD. as an authorized distributor partner in China to extend the availability of its Windows Embedded family of products. The appointment brings the total number of distribution partners to four in China. The burgeoning Windows Embedded partner system reflects Microsoft's commitment to offer smart, connected, service-oriented devices for the Chinese market.

Comtech is China's leading module design solutions provider, serving more than 1,000 manufacturers in the mobile handset, telecom equipment, industrial and consumer markets. As one of the four Microsoft authorized embedded distributors in China, Comtech leverages industry-leading Windows Embedded technologies for product development. Using Windows Embedded enables Comtech to customize module designs according to the OEMs' specific needs, and provide OEMs with value-added products and services to help them accelerate the time-to-market.

"Comtech distributes a wide range of components and customized modules of leading brand names and maintains a strategic partnership with Microsoft," commented Yi Yuan, President of Comtech Communication Technology. "Our established relationship with Windows Embedded will give our clients access to the most advanced embedded technology components in a timely and cost-effective manner, reduce the time to market and lower overall costs."

"Microsoft proudly recognizes the invaluable contribution partners make to our business through their outstanding customer service and the innovative use of Microsoft technologies," said Ya-Qin Zhang, Corporate Vice President of Microsoft Corporation, "The strategic partnership with our distributors like Comtech play a key role in our success. We are absolutely committed to helping them excel in their business."

The talented developer and designer community and the large market for embedded devices in China represent a huge opportunity for Microsoft in the embedded space. Windows Embedded has established a strong and healthy partner ecosystem in China, and witnessed a three-fold increase in the number of engaged partners in the last two years, to over 43.

"As demand for embedded systems and devices such as point of sale (POS) and GPS devices increase, we aim to expand the existing Windows Embedded partner ecosystem of developers, device makers and distributors, and contribute significantly to support industry growth," said John Boladian, Marketing Director, Windows Embedded, Asia Pacific & Greater China, Microsoft Corp. "Partnering with Comtech definitely strengthens our partner ecosystem in China. The strong partner ecosystem significantly contributed to the 85% YoY growth of Windows Embedded's revenue in FY08 in China. We believe Comtech and the other three distributors will continuously help us realize our business target in the next three years."

Through Microsoft's strategic worldwide program of Windows Embedded Partner Program (WEPP), partners have greatly benefited through business opportunities, market awareness and technical counsel from this program. WEPP is also dedicated to presenting new and exciting opportunities to its partners in the Windows Embedded space as well as helping them build strong markets for products, services and solutions. For more information on the Windows Embedded Partner Program, visit: http://www.microsoft.com/china/windows/embedded/weppenroll.mspx.

About Microsoft

Founded in 1975, Microsoft (Nasdaq: MSFT) is the worldwide leader in software, services and solutions that help people and business realize their full potential.

About Comtech Communication Technology (Shenzhen) Co., LTD

Comtech Communication Technology (Shenzhen) Co., LTD., a subsidiary of Cogo Group, Inc. (Nasdaq: COGO), is a leading provider of customized module and subsystem design solutions for the Chinese market. Comtech creates designs that allow manufacturers to reduce their time to market for new products and ultimately increase sales. Over the last twelve years, Comtech has grown its customer list to include more than 1,000 manufacturers across the mobile handset, telecom equipment, industrial and consumer markets, covering both multinational Chinese subsidiaries and Chinese domestic companies.

Microsoft and Windows are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

Note to editors: If you are interested in viewing additional information on Microsoft China, please visit the Microsoft Web page at http://www.microsoft.com/China. If you are interested in viewing additional information on Microsoft press news, please visit the Microsoft Web page at http://www.microsoft.com/China/press. If you are interested in viewing additional information on Comtech, please visit the Comtech Web page at http://www.comtech.com.cn/investorinfo.html.

SOURCE Comtech Group Inc.

International News / Press Release source: PR Newswire
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