The TV Series-Based Game Gets the Biggest Launch Ever in Australia and New Zealand
SYDNEY, Australia, April 7 /PRNewswire-FirstCall/ -- Gameloft(R), a leading publisher and developer of video games for mobile phones, is happy to announce that the game 'Deal or No Deal', based on the Endemol's TV show game, continues to thrill players worldwide. After conquering England and Europe, New Zealand and Australia are now caught up in the 'Deal or No Deal' mania. Launched in February 2008 in both of these territories, the game is already one of their top-sellers.
Hosted by Andrew O'Keefe as in the TV show, the mobile game is faithful to the original rules. Players will feel like they are on stage, thanks to the show's authentic music for total immersion and Andrew O'Keefe's familiar catchy comments.
The innovative gameplay features/introduces a brand new mode offering additional challenges based on trivia questions and different objectives for more heart-pounding dilemmas that are bound to satisfy fans who crave new features, as well as casual gamers.
"We were extremely confident about this launch, and its results have exceeded our expectations," commented Sebastien Thevenet, Gameloft's Head of South East Asia and Pacific markets. "We are in a business in which a local approach pays off, and this success enables us to continue to offer greater games for players around the globe, wherever they may be."
Gameloft is the leading international publisher and developer of video games for mobile phones. Established in 1999, it has emerged as one of the top innovators in its field. The company creates games for mobile handsets equipped with Java, Brew or Symbian technology. The total number of games-enabled handsets is anticipated to exceed four billion units in 2011.
Partnership agreements with leading licensors and sports personalities such as Ubisoft Entertainment, Universal Pictures, ABC, Dreamworks Animations SKG, Endemol, 20th Century Fox, Viacom, Sony Pictures, Touchtone Television, Warner Bros., FifPro, Ferrari, Lamborghini, Paris Hilton, Gus Hansen, Kobe Bryant, Derek Jeter, Reggie Bush, Llewton Hewitt, Jonny Wilkinson or Robinho allow Gameloft to form strong relationships with international brands. In addition to the partnerships, Gameloft owns and operates titles such as Block Breaker Deluxe, Asphalt: Urban GT and New York Nights.
Through agreements with major telephone wireless carriers, handset manufacturers, specialized distributors and its online shop, Gameloft has a distribution network in over 80 plus countries.
Gameloft has worldwide offices in New York, San Francisco, Seattle, Montreal, Mexico, Buenos Aires, Paris, London, Cologne, Vienna, Milan, Madrid, Lisbon, Copenhagen, Warsaw, New Delhi, Seoul, Beijing, Hong Kong, Tokyo and Sydney. Gameloft is listed on Euronext Paris (ISIN: FR0000079600, Bloomberg: GFT FP, Reuters: GLFT.PA)
For more information visit http://www.gameloft.com
(c) 2001 Gameloft - All rights reserved - Gameloft and Gameloft logo are registered trademarks of Gameloft S.A. - All rights reserved.
Press Contact:
Gameloft:
Kimmy Taylor,
Marketing & PR Manager,
email: Kimmy.Taylor@gameloft.com,
Tel.: +61-420-948-816.
SOURCE Gameloft
International News / Press Release source: PR Newswire
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