Leading Engine Manufacturer Turns to Interwoven to Deliver Relevant and Targeted Content to Global Network of Partners and Distributors
SAN JOSE, Calif., Dec. 1 /PRNewswire-FirstCall/ -- Interwoven, Inc. (Nasdaq: IWOV), a global leader in content management solutions, today announced that Cummins Inc., a leader in the manufacturing, distribution, and service of engines and related technologies, is using Interwoven Web Solutions to dramatically transform its global Web presence. Utilizing Interwoven TeamSite and LiveSite, Cummins has created a Web platform that delivers a customized and targeted online experience to several distributors and dealers in 190 countries.
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"The Web is the most effective way we can connect with our global network," said Kristina Frazier-Henry, engine business unit IT director for marketing, sales, and customer engineering at Cummins. "But one size doesn't fit all; we need a targeted Web approach that delivers tailored content for specific audiences. Interwoven has helped us transform our Website into a more effective marketing channel, while ensuring system uptime and helping to lower overall system costs."
Leveraging Interwoven Web Solutions, Cummins is maximizing its online business performance. So far, Interwoven has helped Cummins achieve the following results:
-- Increased Website traffic and page views on http://www.everytime.cummins.com;
-- Drastically reduced support costs to keep
http://www.everytime.cummins.com up and running smoothly;
-- Dramatically improved business efficiency by centralizing governance of multiple business units through LiveSite
"For too long, business-to-business companies have viewed their company Website as an online brochure instead of a strategic and effective business tool," said Seth Rosenblatt, vice president of product marketing at Interwoven. "Cummins understands the Web is a crucial place to engage worldwide customers and partners and drive online business performance at full throttle."
A Webcast presentation on Cummins implementation of Interwoven Web Solutions is available at http://www.interwoven.com/rwc/cummins
About Interwoven
Interwoven, Inc. (NASDAQ: IWOV) is a global leader in content management solutions. Interwoven's software and services enable organizations to maximize online business performance and organize, find, and govern business content. Interwoven solutions unlock the value of content by delivering the right content to the right person in the right context at the right time. Over 4,600 of the world's leading companies, professional services firms, and governments have chosen Interwoven, including adidas, Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Sky Italia, Qantas Airways, Tesco, Virgin Mobile, and White & Case. A community of over 25,000 developers and over 300 partners enrich and extend Interwoven's offerings. To learn more about Interwoven, please visit http://www.interwoven.com.
SOURCE Interwoven, Inc.
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