BEIJING, Aug. 28 /Xinhua-PRNewswire/ -- On August 27, 2008, ku6.com officially released its report on its Olympic video data. The indexes of ku6 have achieved an overall improvement during the Olympic Games, and many third party data analysis agencies have also monitored the internet traffic to ku6.com.
According to a report of ku6, the average number of page views is about 250 million per day and the average number of independent visitors is 23.9 million per day. It recorded three high page views, which had all exceeded 300 million per day, and reached 320 million on the day of the closing ceremony. The page views of the Olympic channel have reached a high of 180.9 million.
The data of ku6 not only revealed the extensive attention paid by netizens to Olympic video programs, but they also exhibited the huge attraction of the authorized Olympic video websites to the netizens during the Olympic Games. The click rate is expected to grow further thanks to the Olympic programs provided by the shared video-on-demand service. After the Olympic Games, the users are still be able to watch their preferred programs from the video-on-demand website which may have been missed during the Games when competitions were scheduled tightly.
According to Alexa data published by iResearch, a leading domestic research institute, with the huge increase in its traffic, ku6 has overtaken its rival, tudou.com and ranks among the first movers of video websites. It has achieved an increase of 39% in user coverage.
Ku6 has gone through the roof because of its relentless effort and various marketing measures, including cooperation with Baidu and all kinds of client- end software, and promotions by various advertising and public relations companies after ku6 got the Olympics VOD rights. Its content features completeness, speediness and high resolutions, and its reports supported by pictures and descriptions all helped fuel growth in internet traffic for ku6 during and after the Olympic Games.
Analyst Li Chen from China WanRui Research Institute pointed out that monitoring of ku6 showed that ku6 has achieved growth in each of its channels. For example, when there are more users focusing on the Olympic competitions, there was a 15% increase in the page views of the TV play channel and a nearly 10% percent increase in its unique users, which suggests that the Olympic partnership has generated a strong impact on the overall traffic to ku6.
An introduction to ku6
ku6 ( http://www.ku6.com ), the largest video sharing website in China, was established by Mr. Li Sanyou, the previous senior vice president and general editor of the portal website Sohu, in June, 2006. ku6 also boasts the first private-run video website authorized by the State Administration of Video film and Television and the only partner on VOD service of the Olympic Games. It is recognized as the fastest growing Internet company in the world.
SOURCE ku6.com
International News / Press Release source: PR Newswire
Copyright PR Newswire. All Rights Reserved.