Mumbai, Maharashtra, India
Hindustan Unilever today launched the promise of nature, releasing two fruit extract soaps — Lux Strawberry & Cream and Lux Peach & Cream. The range of soaps was launched by exotic Bollywood diva and Lux Ambassador Ms. Priyanka Chopra, Indian Fast bowler Mr. Sreesanth and none other than the Nach Baliye winner Mr. Aamir Ali.
Launching the Lux Strawberry & Cream and Lux Peach & Cream soaps, Lux Ambassador Ms. Priyanka Chopra said: "Every woman wants to be indulged, and that's exactly what both these soaps do to your skin. They pamper your skin, leaving it soft, smooth and velvety."
Lux Peach & Cream is lovingly created with a blend of pulpy, aromatic peach while Lux Strawberry & Cream has a sumptuous mix of luscious strawberries … and of course both the soaps have moisturising cream extracts that leave your skin silky and soft.
A woman's flawless complexion is a sensory stimulant to make heads turn, evoke desire and make for magnetic attraction. That's exactly what Lux Strawberry & Cream and Lux Peach & Cream encourages.
Adding to this, Aamir said: "Priyanka and I have been good friends for a while now and it's a great pleasure to share the same stage with her for such an enticing launch. Indeed, strawberries and peaches seem to evoke tempting images for everyone around here."
Lux has always given people what they want in terms of beauty ingredients. Peaches and milk contain natural alpha-hydroxy acids (plus peaches have high amounts of vitamins A and C) which rejuvenate the skin cells resulting in younger looking, more vibrant skin. Strawberries, on the other hand, clear up acne, oiliness and make the skin look younger, softer and smoother, and also encourage a healthy, radiant complexion.
The surprise at the event was none other than Indian Fast bowler Mr. Sreesanth, he said, "I have grown up watching all the Lux Divas from Sridevi to Madhuri and now Priyanka".
"Being a part of this launch is truly mesmerising. Lux is the only brand that offers so much choice to the contemporary woman."
Speaking on the occasion, HUL General Manager Mr. Srikanth Srinivasamadhavan remarked: "Lux has always focused on providing something unique to its consumers. The launch of Lux Strawberry & Cream and Lux Peach & Cream is another step in that direction. Both these variants are products that call for attention because of their association with the goodness of exotic fruits and their exceptional aroma.
About the Variants
New Lux Strawberry & Cream and Lux Peach & Cream contain a blend of succulent fruits & luscious Chantilly cream that melts down into your skin making it soft and smooth. So come on ladies, get ready to tempt!
MRP - Rs. 17 for 100gms
About Lux:
Since 1929, Lux has been the beauty bar of the film stars. India's largest personal wash brand, Lux offers an exciting range of soaps with unique ingredients like Almond Oil, Orchid Extracts, Jojoba Oil, Milk Cream, Fruit Extracts, Saffron, Sandalwood Oil and Honey.
In step with the changing trends and evolving beauty needs of the consumers, Lux also offers a range of Body washes to make their bath time more pleasurable. One can choose from a range of skincare benefits like firming, fairness and moisturising.
About HUL
HUL is India's largest Fast Moving Consumer Goods Company, touching the lives of two out of three Indians. HUL's mission is to "add vitality to life" through its presence in over 20 distinct categories in Home & Personal Care Products and Foods & Beverages. The company meets everyday needs for nutrition, hygiene, and personal care, with brands that help people feel good, look good and get more out of life.
To view the photograph click the link below:
Lux Strawberry&Cream Composite
Indian Fast bowler Sreesanth, Bollywood diva and Lux Ambassador Ms. Priyanka Chopra along with Nach Baliye winner Mr. Aamir Ali. at the Lux Peach
LUX Peach&Cream Composite
Source: Hindustan Unilever Limited (Business Wire India)