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Alps Electric and Avnet Electronics Marketing Sign Global Distribution Agreement

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Alps Electric and Avnet Electronics Marketing Sign Global Distribution Agreement

Tokyo, Japan

Alps Electric Co., Ltd. (TOKYO:6770) and Avnet Electronics Marketing, an operating group of Avnet, Inc. (NYSE:AVT), have entered into a global distribution agreement. Under this agreement, Avnet will distribute the full line of Alps products, including switches and encoders, sensors, potentiometers, connectors, direct thermal printers, radio frequency (RF) and optical devices, on a worldwide basis.

Avnet is one of the world's largest value-added distributors of electronic components, computer products and technology services and solutions.

"Avnet, with its innovative and entrepreneurial spirit, coupled with the quality, depth and breadth of its knowledge and business relations, assures customers and suppliers that they have chosen the right partner to accelerate their success," said Yasuo Sasao, General Manager Strategic Sales & Marketing Operations for Alps Electric. "This expertise combined with Alps core values will lead to a synergetic success in marketing the growing range of Alps products across global markets, especially also in adding service values and by creating new customer relationships across all geographies."

"Alps understands and embraces the concept of 'art of electronics,' which results in superior value in the electronic devices they manufacture," said Tom McCartney, senior vice president of IP&E business development worldwide for Avnet Electronics Marketing. "Together, Avnet and Alps will work with customers, from the design stage to production and around the globe, to assure products meet their unique needs in a functional and cost-effective way."

About Avnet

Avnet Electronics Marketing is an operating group of Phoenix-based Avnet, Inc. (NYSE:AVT), a Fortune 500 company. Avnet is one of the largest distributors of electronic components, computer products and technology services and solutions with more than 300 locations serving more than 70 countries worldwide. The company markets, distributes and optimizes the supply-chain and provides design-chain services for the products of the world's leading electronic component suppliers, enterprise computer manufacturers and embedded subsystem providers. Avnet brings a breadth and depth of capabilities, such as maximizing inventory efficiency, managing logistics, assembling products and providing engineering design assistance for its 100,000 customers, accelerating their growth through cost-effective, value-added services and solutions. For the fiscal year ended June 30, 2007, Avnet generated revenue of $15.68 billion. For more information, visit www.avnet.com and www.em.avnet.com.

About the ALPS group and Alps Electric Co., Ltd.

The Alps Group comprises electronic components, audio equipment, and logistics and other business segments, each centered around Alps Electric, Alpine Electronics and Alps Logistics respectively. Alps Electric is a leading global manufacturer of electronic devices, supplying over 40,000 different innovative components to about 2,000 companies all over the world.

Alps Electric creates innovative products in its main business segments -- components, magnetic devices, communication devices, peripheral products and automotive electronics -- which are contributing to advance the digital society. These components play a vital role in many devices used in everyday environment, especially in automotive, mobile and home electronics applications. Consolidated net sales amounted to USD 6.0 billion in the fiscal term ended March 31, 2007 (JPY / USD = 118.1 as of March 31, 2007).

Alps Electric operates 83 development, production and sales & marketing bases in Japan, America, Europe and Asia, including Greater China. Alps Electric is the Global market leader in electronics. The Alps group's Web site is located at www.alps.com.

Source: Business Wire (Business Wire India)


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