Shanghai, China
Business Wire today announced a major upgrade of its Greater China platform to provide broader media coverage and a significantly stronger online presence on prominent industry, government, and enterprise data collection websites.
To create a unique distribution channel to reach Chinese consumers, business leaders and government officials, Business Wire has partnered with Interfax China, the largest international agency in Shanghai (China's financial capital), and a daughter company of Interfax Information Services Group, the world's leading emerging markets news and information provider. Business Wire leveraged Interfax China's privileged access to China's government and business decision-makers, and its market insights based on its respected analytical coverage of key industry sectors, to create a customized network that reaches all important constituencies in the Greater China market.
Interfax China operates industry-specific news services, including: China Energy, China Commodities, China IT, China Business Newswire, China Metals, China Pharmaceutical, and China Telecommunications. It also provides in-depth research reports on these industries. With regional headquarters in Hong Kong, Interfax China maintains large bureaus in Shanghai and Beijing.
Interfax China is often the international news agency of choice for the country's leadership; Hu Jintao, president and secretary general of the Chinese Communist Party, and Premier Wen Jiabao have both granted Interfax China rare exclusive interviews to express Beijing's views on global issues.
Business Wire's enhanced distribution network includes some 3,000 media points, as well as guaranteed postings on more than three dozen leading portals and websites, cumulatively viewed by hundreds of millions of readers. Online coverage includes a financial portal with 50 million daily users, and a NASDAQ-listed portal with over a billion visitors monthly. Each Business Wire distribution includes translation into both simplified and traditional Chinese, as well as link reports forwarded to clients that document online postings.
Reflecting its commitment to the project's success, Interfax China has assembled a dedicated web development crew, a translation team, and media relations staff to ensure maximum visibility for Business Wire releases in a cross-section of media venues.
Interfax is expanding its existing distribution of Business Wire releases in the other key markets of Russia and Central Europe.
"We decided to work with Interfax China because it is uniquely positioned to provide the high-level ROI our clients expect from Business Wire," said Cathy Baron Tamraz, president and CEO, in making today's announcement. "Business Wire is committed to pursuing growth opportunities in emerging markets on a global basis. Independent surveys routinely confirm that Interfax is the best-known and most prominent media brand in Russia, where we also work closely. We are confident that Interfax is once again the best communications solution available in the important China market."
"We are extremely pleased to continue our successful cooperation with Business Wire in the important markets of Russia, Central Europe, and now China. We believe, and this is confirmed by the industry, that Business Wire is the most professional, respected and well known press release agency worldwide, and we are honored to expand our ongoing working relationship," said Michal Broniatowski, head of Interfax Global Services.
About Business Wire
Business Wire, a Berkshire Hathaway company, is utilized by thousands of member companies and organizations to transmit their full-text news releases, regulatory filings, photos and other multimedia content to journalists, news media, trade publications, institutional and individual investors, financial information services, regulatory authorities, Internet portals, information web sites, business-to-business decision-makers and consumers worldwide. With a news distribution network spanning 150 countries and 45 languages, Business Wire's multi-channel delivery network has access to dozens of international and national news agency networks throughout the Americas, Europe, Asia, the Middle East and Africa.
The Business Wire news network is powered by its patented NX high-speed data platform and supports XML, XHTML and XBRL code to deliver the most sophisticated news file to enhance news release interactivity, customization and search engine optimization. Business Wire has 31 bureaus in cities including New York, San Francisco, Los Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo, Toronto and Sydney with reciprocal offices throughout the world. Business Wire was founded in 1961.
About Interfax Information Services Group
The Interfax Information Services Group provides information products and means of communication for politics and business.
Since the start of the 1990s, Interfax (http://www.interfax.ru/, http://www.interfax.com/) has been the main source of current reports on Russia and the rest of the Commonwealth of Independent States for the international community.
It is the most frequently cited source of information in foreign media reports from this part of the world and is one of the world's most often used sources of current news. In recent years, Interfax has also become a leading source of political and financial news from European emerging markets and China. With offices in 70 cities and over 40 countries worldwide, Interfax operates over 30 Interfax-branded companies, and offers about 100 specialized services.
In addition to Business Wire, Interfax has joint ventures with major financial services leaders, including Moody's Investors Service (Moody's Interfax Rating Agency) and Esperian, and has a business partnership with Thomson Financial.
Source: Business Wire (Business Wire India)