New York, United States
Monster Worldwide, Inc. (NASDAQ:MNST) has announced that BBDO Worldwide has been named the Company's global agency of record for advertising and branding.
"Monster is already one of the most recognized brands among job seekers and employers, and one of the key elements of our strategic plan is to invest in further strengthening the Monster brand on a global scale," said Sal Iannuzzi, Chairman and Chief Executive Officer. "To advance that goal, we are appointing BBDO as our global agency of record, which will ensure a consistent approach to advertising and promotion across all of our businesses and regions, while revitalizing and reinvigorating the power of the Monster brand."
Highly regarded for its award-winning creative work, BBDO Worldwide has 287 offices in 79 countries, making them the agency best suited to provide the local expertise and sensitivity needed to elevate Monster's brand awareness in the over 40 countries in which it operates. The agency does work for many of the world's best known consumer brands, including AT&T, Campbell's, Chrysler, FedEx, GE, Johnson & Johnson, Mars Inc., Motorola, PepsiCo, Procter and Gamble and Sony.
Mr. Iannuzzi added, "We have chosen BBDO to partner with us in creating a consistent and powerful global brand message, while also coordinating our advertising investments. The new agency team is moving forward aggressively to develop our advertising and branding initiatives for the critical job search season that will begin with the new year.
We look forward to working closely with John Osborn, President and CEO, BBDO New York and his creative team as we embark on an exciting growth period for Monster."
About Monster Worldwide
Monster Worldwide, Inc. (NASDAQ: MNST), parent company of Monster(R), the premier global online employment solution for more than a decade, strives to bring people together to advance their lives. With a local presence in key markets in North America, Europe, and Asia, Monster works for everyone by connecting employers with quality job seekers at all levels and by providing personalized career advice to consumers globally. Through online media sites and services, Monster delivers vast, highly targeted audiences to advertisers. Monster Worldwide is a member of the S&P 500 Index and the NASDAQ 100. To learn more about Monster's industry-leading products and services, visit www.monster.com. More information about Monster Worldwide is available at www.monsterworldwide.com.
Special Note: Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995: Except for historical information contained herein, the statements made in this release constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements involve certain risks and uncertainties, including statements regarding Monster Worldwide, Inc.'s strategic direction, prospects and future results. Certain factors, including factors outside of Monster Worldwide's control, may cause actual results to differ materially from those contained in the forward- looking statements, including economic and other conditions in the markets in which Monster Worldwide operates, risks associated with acquisitions, competition, seasonality and the other risks discussed in Monster Worldwide's Form 10-K and other filings made with the Securities and Exchange Commission.
Source: Business Wire (Business Wire India)