Richmond, Virginia, United States and Sao Paulo, Brazil
MeadWestvaco Corporation (NYSE:MWV) and Klabin, Brazil's largest paperboard producer and exporter, has announced the creation of a sales and marketing agreement in which MeadWestvaco will sell a share of the coated kraft paperboard produced at Klabin's Monte Alegre paper mill located in Telemaco Borba, Parana, Brazil. The agreement will go into effect January 1, 2008.
"Access to Klabin's paperboard will benefit customers because it gives MeadWestvaco the opportunity to expand our portfolio of high-quality packaging substrates and extend our industry leading Coated Natural Kraft(R) line," says Charles Johnson, vice president of Global Businesses for MeadWestvaco's Packaging Resources Group. "The value of this deal is that it brings together high-quality products from two world-class manufacturers, providing customers with more extensive packaging and service solutions."
The agreement involves coated kraft paperboard sold under the brand name KlaFold, which features excellent printing and converting properties for high shelf impact and visibility. KlaFold is ideal for packaging dry goods, consumer products and electronics. KlaFold FZ, another product involved, provides strength and durability in the demanding environment of low temperatures and high humidity for frozen and refrigerated food packaging.
In addition to providing global sales and marketing for this agreement, MeadWestvaco also will dedicate a team of professionals to provide supply chain, customer service and technical sales support. MeadWestvaco will leverage its extensive global sales network to make KlaFold and KlaFold FZ available to leading consumer goods companies around the world.
"Our agreement with MeadWestvaco enables Klabin to enhance the marketing and sales of our new capacity, with the added benefit of utilizing MeadWestvaco's well-established supply chain," adds Donald Mota, Klabin commercial director - Paper Business Unit. "Both MeadWestvaco and Klabin are known for providing exceptional packaging solutions that help brand owners strengthen their brand's image. These products, made from a renewable resource, offer customers the opportunity to use a recyclable substrate to achieve the high-end look and performance they demand."
About MeadWestvaco
MeadWestvaco Corporation (NYSE:MWV) provides packaging solutions to many of the world's most-admired brands in the food and beverage, media and entertainment, personal care, home and garden, cosmetics, and healthcare industries. The company has market-leading positions in its Consumer & Office Products and Specialty Chemicals businesses, and operates in more than 30 countries. MeadWestvaco manages all of its forestlands in accordance with internationally recognized forest certification standards, and has been named to the Dow Jones Sustainability World Index for the fourth consecutive year. For more information, please visit us at www.meadwestvaco.com.
About Klabin
Klabin is the leading Brazilian manufacturer of packaging paper and board, corrugated boxes and industrial sacks - in 2006, gross revenue totaled US$ 1.5 Billion. It is the biggest paper producer and exporter in Brazil and the largest paper recycler in South America. Founded 108 years ago, today it has 17 industrial plants in Brazil and one in Argentina. Klabin owns 413 thousand hectares of forestry area, 40% of which are preserved native forests. The company was the first in Brazil to have had its forests and its production processes certified by the FSC (Forest Stewardship Council), attesting to the fact that it runs its activities in accordance with the highest socio-environmental standards. The investment being now completed (MA 1100 Project), will increase total packaging paper and board capacity to 2.0 Millions tons/year. For more information, please visit www.klabin.com.br.
Source: Business Wire (Business Wire India)
