Mountain View, California, United States
Today Kosmix(TM) announced the launch of a new health consumer site, www.righthealth.com, giving users the broadest and deepest content results for any health topic. The RightHealth beta site, powered by Kosmix's advanced algorithms, already receives over 2.5 million visits and generates 9 million searches a month as one of the top tier health information sites on Hitwise, the world's leading online competitive intelligence service. Every health search produces a user-friendly home page that is far richer than traditional search results featuring videos, images, medical news and patient forums, providing consumers with a 360 degree view of any topic.
The company also unveiled beta versions of its autos, www.rightautos.com, and travel, www.righttrips.com, consumer sites. Today's announcement is a precursor to realizing the Kosmix vision of creating a home page for any topic on the Web from Angelina Jolie to presidential candidate sparring to college ranking or even mysterious bee disappearances.
"Organizations and individuals have home pages, why not topics?" said Venky Harinarayan, co-founder of Kosmix. "The unprecedented explosion in online content from consumers becoming publishers requires an equally unprecedented effort to make content relevant to users. Our Kosmix technology culls all of the content on the Web to generate pages algorithmically without any human intervention, giving users an encyclopedia of knowledge that is dynamic, limitless in scale, and constantly changing based on their precise needs."
Unlike search results on current sites, the new Kosmix products allow users to deeply explore topics and discover content by giving them every possible option for a topic. For instance, a search for "clogged arteries" on RightHealth features the latest videos of news segments; medical research; user forums on the ailment; surgical cures; homeopathic remedies; communities to join; lifestyle suggestions; and fitness regimes, letting the consumer determine the best path for them to explore. Today, with more than 114 million people obtaining health information online and more than 50 million uninsured Americans, RightHealth gets consumers better informed about their medical options at no cost.
"As consumers want to get better informed about their health and the options they face, they are increasingly turning to the Internet," said Anil Singhal, M.D., director of Women's Heath, RotaCare Free Clinic at El Camino Hospital and a member of the hospital's Foundation Board of Directors. "Unlike a lot of health sites available today, Kosmix's RightHealth is one of the few that stand out as providing accurate, relevant and rich information. I routinely refer my patients to the site and use it as a resource to print and discuss care plans with them."
The core of Kosmix's technology is a sophisticated algorithm-based categorization engine that has been in development for three years. The technology combs through billions of Web pages and structured data points to aggregate, categorize, and return the most targeted content to users. By generating every page algorithmically, Kosmix creates rich and relevant home pages automatically for any topic and scales seamlessly as the Web grows.
About Kosmix
Every organization has a home page on the Web, every person can have a Web home page, then why not every topic? Kosmix's mission is to create the unofficial home page for every topic on the Web, giving consumers a starting point from which to explore and discover new content online. The first of Kosmix's topic sites are www.righthealth.com, www.rightautos.com and www.righttrips.com. The company's fundamental content categorization engine, licensed to numerous companies, is built upon breakthrough technologies in algorithmic categorization and large scale systems distribution. For more information, visit www.kosmix.com.
Source: Business Wire (Business Wire India)