Englewood, Colorado, United States
The Western Union Company (NYSE:WU) today announced a program that allows Google AdSense(TM) Website publishers to receive payment in cash in nine countries via the Western Union Quick Cash(R) service.
The Google AdSense advertising program enables Website publishers to serve Google AdWords(TM) text, image and video ads that are precisely targeted to their Website's content. When visitors to the site click on the ad, the AdSense publisher earns revenue.
Before the launch of this program, Website publishers using Google's AdSense program received payment via paper check or electronic funds transfer (EFT) into a bank account. Now, subscribers in Argentina, Chile, China (mainland), Colombia, Malaysia, Pakistan, Peru, the Philippines and Romania can receive payment in cash at a participating Western Union Agent location. In most cases, funds are available to the receiver the same day they are sent.
The program will benefit AdSense publishers in numerous ways. By choosing to receive payments via Quick Cash, they can receive their funds in U.S. dollars or, at most Western Union Agent locations in the participating countries, local currency. In addition, subscribers will not need bank accounts to receive funds. And by choosing to receive their funds at a participating Western Union Agent location, they can cut down on the bank fees and long clearing times associated with depositing checks.
"At Western Union, one of our strategic goals is to facilitate commerce and expand our service offerings around the world," said Royal Cole, Executive Vice President, Western Union Payment Services. "This unique program will bring the ease, convenience, speed and reliability of the Western Union brand to a new group of consumers - perhaps ones who've never used Western Union before."
The program has been highly successful, Cole said, and plans are in the works to expand the program to additional countries by early 2008.
About Western Union
Western Union, together with its affiliates Orlandi Valuta and Vigo, is a leading provider of global money-transfer services, providing people with fast, reliable and convenient ways to send money around the world, pay bills and purchase money orders through a network of more than 320,000 Agent locations in over 200 countries and territories. For more information, visit www.WesternUnion.com.
Source: Business Wire (Business Wire India)