New York, United States and London, United Kingdom
KickApps Corporation has announced a partnership with Cycling.tv to power a full range of social media functionality on the company's popular community site, The Innertube. Through the agreement, Cycling.tv will leverage the KickApps platform to integrate user-generated content and social networking features throughout its Web offerings.
"Cycling is truly a global sport, but social media technologies like KickApps are designed to ignite enthusiast communities down to the local level," said Alex Blum, CEO of KickApps. "In this sense, progressive Internet Protocol TV providers like Cycling.tv have an enormous opportunity to rapidly grow audience virally online, and we are excited to provide them with this critical social component."
Through The Innertube, global cycling fans can rate and share video, audio, and photos of their favorite races, blog about ongoing events, and network with friends via profiles and private messages. Additionally, The Innertube integrates seamlessly with Cycling.tv's main website--allowing community-members to virally syndicate content from both sites across the Web.
"The KickApps platform allowed us to create a fully-functioning, video-centric community site in only a few days," said Simon Brydon, CEO of Cycling.tv. "Plus, KickApps' platform is built to be reliable and scalable, so we can continue to utilize it as our user base and needs grow."
About KickApps Corporation
KickApps provides a broad range of building blocks that enable social media experiences at any Web site. The company's platform combines the scalability and flexibility required by major brands with the ease of implementation necessary for smaller, independent properties. Formed in 2005 and headquartered in New York, NY, thousands of companies rely on KickApps, including Universal Music/Interscope, National Lampoon, and Arena Football League. KickApps is backed by Spark Capital and Prism VentureWorks, and its Board members include former Liberty Digital and E! Entertainment CEO Jarl Mohn and former MTV and NFL President Sara Levinson. For more information, visit www.kickapps.com.
About Cycling.tv
Cycling.tv began broadcasting Pro Cycling on the internet in September 2003. Internet TV, or IPTV, is the fastest growing broadcast media. In this new business sector Cycling.tv quickly established a reputation for quality and breadth of service to the niche cycling audiences worldwide. Cycling.tv currently has seven channels: 4 free ones and 3 subscription services, Premium, La Vuelta and UCILive.com. These subscriptions services are very cheap and offer an annual subscription to access their content. For more information visit www.Cycling.tv.
Source: Business Wire (Business Wire India)