Introducing the Good Earth sock collection - sporty styles made from organic merino and Ingeo ™ fiber.
Osage, IA (PRWeb) March 21, 2007 -- Responsible innovation is the mantra of high-performance sock maker Fox River. The company has just launched a new Good Earth collection that combines its organic merino and Ingeo ™ , the fiber derived from 100% annually renewable resources under a new Fox River label. Fox River's Good Earth collection socks are available at major sporting goods and sport specialty stores and at
www.foxsox.com.
Fox River's Good Earth collection, made in styles to fit men and women, features new colors and designs and utilizes the company's proprietary organic shrink process, safe and environmentally sound. Fox River's organic merino socks are made with certified organic merino wool. Their bio-fiber socks are made from 100% corn , or more precisely from Ingeo™ fiber derived from a 100% annually renewable resource.
In addition, Fox River has become a member of One Percent for the Planet, donating 1% of sales from its Good Earth collection to organizations dedicated to protecting the environment.
According to Fox River Branded Division President Joel Anderson, "Fox River is committed to being a responsible innovator. That means we respond to what our retail and consumer customers want from us, and we try whenever possible to leave the least imprint on the earth as we meet those needs. We want to help reduce reliance on fossil fuels in addition to furthering our much copied sustainability programs inside our mill. For Fox River, it's just another step on our sustainability path."
Organic wool comes from sheep raised according to federal organic livestock production standards. Fox River organic merino wool is produced according to U.S. Department of Agriculture (USDA) standards and verified by independent accredited certification organizations. Only wool from sheep raised on certified organic ranches using organic livestock production standards can be called "organic."
Ingeo™ fiber, made by NatureWorks LLC, is the first manmade fiber combining the best of both worlds: the performance of a synthetic fiber and the appeal of a natural material without using fossil fuel resources such as oil. The NatureWorks process starts with simple sugars, the same sugars used in colas and sweeteners. NatureWorks LLC then takes the sugar and ferments it (like making wine or beer) , and turns it into lactic acid. The lactic acid is what is then turned into the polymer known as NatureWorks ® polymer. This polymer can then be processed into fibers for countless yarn, fabric, non woven and fiberfill applications.
Fox River Good Earth styles for men and women come in styles for athletic, outdoor and casual activities. They have a suggested retail price from $10 to $15 per pair.
For more information on Fox River, please visit
www.foxsox.com.
About NatureWorks LLC
NatureWorks LLC is a stand-alone company wholly owned by Cargill. Dedicated to meeting the world's needs today without compromising the earth's ability to meet the needs of tomorrow, NatureWorks LLC is the first company to offer a family of commercially available greenhouse-gas-neutral polymers derived from 100 percent annually renewable resources with cost and performance that compete with petroleum-based packaging materials and fibers. The company applies its unique technology to the processing of natural plant sugars to create a proprietary polylactide polymer, which is marketed under the NatureWorks® PLA and Ingeo® fibers brand names. For more information about NatureWorks and its brands, please visit
www.natureworksllc.com.
About Ingeo ™ Fiber
Ingeo fiber is a new brand concept based on the principles of sustainability - economic viability, social responsibility and environmental soundness. It represents the world's first man-made fiber derived from 100 percent annually renewable resources. The process to make Ingeo fiber is based on the fermentation of simple plant sugars to create a proprietary polymer that can then be spun into a fiber. Ingeo fiber is ideally suited for a range of textile products and applications where it competes with traditional fibers on a price and performance basis. For more information on Ingeo fiber, please visit our Web site at
www.ingeofibers.com.
Ingeo and the Ingeo logo are trademark of NatureWorks LLC
Press Contact:
Alison Levy, BDE
P: 212 353 1383
Alison(at)BDEonline.biz
Press Contact: Alison Levy
Company Name: Fox River
Email: email protected from spam bots
Phone: 2123531383
Website: www.foxsox.com
Press Release Source: EMediaWire
