Beverly Hills, CA - Jun 26, 2007 (PRN): The Boomers Show - How to be Healthier, Wealthier, Wiser...and Live it Up! October 6-7, 2007 at the Venetian Hotel, Sands Expo Center http://www.boomersshow.com, provides businesses the ideal branding and sales opportunity to increase business through face-to-face experiential marketing in this Expo exclusively for baby boomers.
Global marketing conferences, from the U.S. to the U.K., address the significance of reaching the baby boomer market, to connect with this, the largest, wealthiest demographic. The Boomers Show is expanding to attract both baby boomer visitors and residents in Las Vegas, the Entertainment Capital of the World.
CVS/pharmacy, the world's largest pharmacy, is a major sponsor and will distribute complimentary tickets (valued at $25 each) throughout the Western Region of the U.S., focusing on 22 stores in Las Vegas. Electronic Arts is a sponsor to bring the benefits of technology in its Pogo brand, to strengthen boomers' minds.
Companies exhibit products and services in pavilions that include travel, finance, health, anti-aging, second careers, hi-tech and more. The nation's most revered fitness expert, Richard Simmons, will meet and greet and motivate boomers to "live it up" in an exercise class on the show floor. Actor and environmentalist, Ed Begley Jr's "Begley's Best" products will be on display and all proceeds of sales will go to the Coalition for Clean Air.
"This Expo is exactly what Baby Boomers are asking for," says Jon Bogart, Executive producer of the Expo. The statistics are eye-popping. It's the boomers who control the money. With their $2 trillion in annual spending power, it's boomers who are in the news, on CNN, NBC, in Newsweek, Business Week, and in all media. "They are not old, they are not seniors...but they are getting older. They don't want life to pass them by. They need answers to how they can care for their families - children and parents - and maintain their own minds, bodies, and finances, so that they can live it up, see the world, and self indulge." says Bogart.
Boomers are looking to renew, revitalize, and rediscover, they are the 21st century's hot topic. Boomers represent the largest base of consumers and decision makers, and, at 77 million strong, they control massive spending power.
The Boomers Show http://www.boomersshow.com provides a centralized, one-stop shopping experience in an entertaining and uplifting atmosphere. Society's emphasis on youthfulness and longevity motivates boomers to seek everywhere and anywhere to find that "magic pill". All that boomers are looking for they will find at the Boomers Show - How to be Healthier, Wealthier, Wiser...and Live It Up!, October 6-7, the Venetial Hotels, Sands Expo Center, Las Vegas.
For exhibitor/sponsorhip information see http://www.boomersshow.com, e-mail: gina@boomersshow.com, call 310-276-2155
For more information, contact:
Gina Baker
Tel: 310-276-2155
Email: gina@boomersshow.com
Website: http://www.boomersshow.com
Source: Press Release Network