DRTV Industry Leaders
Andhra Pradesh ~ India ~ International ~ City ~ Entertainment ~ Business ~ Sports ~ Technology ~ Health ~ Features
Commonwealth Games ~ Nobel Prizes ~ Kim Jong-il ~ Hamid Karzai ~ Ed Miliband ~ Tony Abbott ~ Kathleen Sebelius ~ US Elections ~ Other International News
Home / International News / Press Releases / 2007 / January / January 30, 2007
DRTV Industry Leaders Partner for a Grilling Venture: Round one for TriStar Studios, Astral Brands and Hulk Hogan

Top News

144 Section in Hyderabad ahead of Ayodhya verdict

Manmohan Singh to campaign in Bihar today

FBI failed to act on Headley's wife's terror link expose 3 yrs before Mumbai attacks

Craven's horror flicks 'were inspired by real stories'

RBI will intervene if inflows turn lumpy: Subbarao

Enforcement Directorate issues 'Look Out Circular' against Lalit Modi

Now, laser technology that destroys tumours using heat

Waist size, not BMI can foretell cardiovascular risk in children

DRTV Industry Leaders Partner for a Grilling Venture: Round one for TriStar Studios, Astral Brands and Hulk Hogan

Two power houses in the infomercial marketing business, TriStar Products, Inc. and Astral Brands, Inc., work together to internationally launch the Hulk Hogan Ultimate Grill.

Fairfield, NJ; Atlanta, GA (PRWeb) January 30, 2007 -- TriStar Products, Inc., recognized as a pioneer of innovative ideas in the infomercial business, and Astral Brands, Inc., a strategic marketer of luxury consumer lifestyle products, announced an agreement to launch the Hulk Hogan Ultimate Grill internationally. It was TriStar Products' expertise with kitchen electronics -- notably the Jack LaLanne Power Juicer -- that captured the attention of Robert Cohen, CEO of Astral Brands, and ultimately led to the partnership.

"TriStar Products has an outstanding reputation as one of the largest product development and marketing companies for food-related products and appliances," Cohen said. "Their knowledge in this area, coupled with Astral Brands' expertise in consumer products, results in a powerful combination of creativity and DRTV innovation."

Located in Fairfield N.J., TriStar Products is led by President and CEO Kishore (Keith) Mirchandani, who has 20 years of direct marketing experience. "TriStar Products has exceeded $300 million in sales for the Jack LaLanne Power Juicer," said Mirchandani. "We look forward to partnering with Astral Brands to make the Hulk Hogan Ultimate Grill an international success. This joint venture between TriStar Products and Astral Brands is a case where one plus one equals four. Two powerful companies are able to more than double their marketing effectiveness."    

Key to the success of the Grill launch is a 30-minute infomercial featuring Hulk Hogan himself. The infomercial was filmed at TriStar Media City, a division of TriStar Products, and produced by industry veterans Rick McIntosh and Billy Mays of Million Dollar Inventions. TriStar Media City is a 65,000-square foot building, housing a high-definition studio for inventors who want to promote their product via direct TV infomercials, home shopping networks, cable and traditional network TV commercials. TriStar Products is the only direct response company with its own state-of-the-art, fully-staffed commercial film and video production and post-production center.

About TriStar Products, Inc.:
TriStar Products is an award-winning market leader, whose entrepreneur spirit and marketing successes have earned the company the highest respect by business analysts, media agencies, and venture partners throughout the world. Their products range from home appliances, fitness equipment and sports gear, to health and beauty programs. For more information about TriStar Studios, contact Keith Mirchandani at 973.575.5400 Ext. 114, or visit www.tristarproductsinc.com.

About Astral Brands, Inc.:
Headquartered in Atlanta, Ga., Astral Brands, Inc. is an innovator in the creation and management of consumer lifestyle brands with a business focused on three core sectors: Astral Health & Beauty, Astral Foods (featuring gourmet food items and large-scale perishable shipping) and Astral Direct (home décor/special interests catalogs). For more information about Astral Brands, contact Robert Cohen at 678.303.3088, or visit www.astralbrands.com.

Press Contact: Keith Mirchandani
Company Name: TriStar Products, Inc.
Email: email protected from spam bots
Phone: 973-575-5400
Website: www.tristarproductsinc.com

Press Release Source: EMediaWire


Suggested pages for your additional reading
AndhraNews.net on Facebook






© 2000-2017 AndhraNews.net. All Rights Reserved and are of their respective owners.
Disclaimer, Terms of Service & Privacy Policy | Contact Us