In the quest to create healthier lifestyles, some of the best ideas never make it to store shelves due to the difficulties small companies face in getting their products in front of large retailers' merchandise buyers. But a leading operator of 45 specialty sporting goods stores in California, Nevada and Arizona--that started with just one ski-rental shop in 1959--offers small vendors a chance to show their new products at its monthly open vendor days. For 2007 it has netted for its customers a one-of-a-kind, highly motivating fitness tool whose loyal following has mainly been online.
St. Paul, MN (PRWeb) January 25, 2007 -- In the quest to create healthier lifestyles, some of the best ideas never make it to store shelves due to the difficulties small companies face in getting their products in front of large retailers' merchandise buyers. But a leading operator of 45 specialty sporting goods stores in California, Nevada and Arizona--that started with just one ski-rental shop in 1959--offers new vendors a chance to show their products at its monthly open vendor days. For 2007 it has netted for its customers a one-of-a-kind, highly motivating fitness tool whose loyal following has mainly been online."As a small business we appreciate Sport Chalet's commitment to working with new companies," says LA-based Alexis Luhrs, 28, who with her mom, Jennifer Luhrs, 57, publishes the Streaming Colors Fitness Journal from headquarters near St. Paul, MN. "Their open vendor day was key in helping us make the leap from predominantly online sales to full-service stores, where people who are trying to become more active can get the hands-on support they need for their sport or fitness activity."
The Streaming Colors Fitness Journal is a journal in a calendar format that people color in with their positive fitness actions each day, e.g. yellow in one spot for an outdoor hike, purple for a workout with weights, blue for drinking water, green for eating more veggies or perhaps red to celebrate a french-fry-free day. Color is a reward for taking healthy actions, and a lack of color is a reminder and motivator to do more.
"Sport Chalet's overall approach is very interactive and supportive--like our journals," adds Jennifer Luhrs. "By offering instruction, rentals, and service in addition to their broad product selection, they make fitness easier and more fun. Our journal makes tracking one's new fitness activities quick, fun, rewarding, and easy to review at a glance."
"Tracking an activity helps make it a habit--an easier, more natural part of your fitness lifestyle," Alexis Luhrs points out.
Streaming Colors Fitness Journals enjoy enthusiastic "buzz" in online fitness forums, along with excellent online reviews. Such positive word of mouth accounts for most of its new customers. Sport Chalet, with '05-'06 fiscal year sales of $343.2 million, opens important new doors for newcomer Luhrs Media Co. to get its empowering new journals into more hands.
"Motivation--especially the kind that lasts all year long--is tough to find," adds Alexis. "Now men and women of all fitness levels can walk into a Sports Chalet store, grab one of our colorful new journals right off the shelf--and get started taking the small daily steps that add up to better fitness and a much healthier lifestyle."
The Streaming Colors Fitness Journal ($15.95) is published by Luhrs Media Company, a small, independent publisher located near St. Paul, Minnesota. Founded in response to the alarming rise in childhood obesity, Luhrs Media Co. seeks to develop fun, practical tools to help people avoid lifestyle-related diseases. Streaming Colors is a trademark of Luhrs Media Co. streamingcolors.com
Press Contact: JENNIFER LUHRS
Company Name: Luhrs Media Co.
Email: email protected from spam bots
Phone: 651-276-4050
Website: www.streamingcolors.com
Press Release Source: EMediaWire