San Diego, United States
SKY MobileMedia, Inc., a leading provider of application software solutions for the wireless industry and part of Texas Instruments Incorporated (TI) Application Suite Ecosystem, today announced pre-integration of the SKY-MAP(TM) Mobile Applications Software Platform with TI's "LoCosto" TCS2300 GSM single chip for ultra low-cost (ULC) handsets. Building upon the success of SKY-MAP solutions for TI's "LoCosto" TCS2310 GPRS solution and OMAPV1030 OMAP-Vox(TM) EDGE processor, this pre-integrated hardware and software solution allows manufacturers to rapidly develop low-cost handsets with a full-featured man-machine-interface (MMI), while remaining within the reduced memory footprint required for meeting ULC price points.
SKY-MAP's market tested SKY-MMI(TM) user interface technology along with SKY's powerful RapidPLUS(TM) development tools enable customers developing "LoCosto" TCS2300 solution-based handsets to differentiate their products through customization of the "look and feel" of their devices, as well as provide support for multiple languages and local requirements. The SKY-MMI solution for ULC handsets supports color LCD and enables GSM voice, text-messaging, and more. The highly optimized software configuration fits entirely within the onboard RAM of the "LoCosto" TCS2300 solution removing the need for any external RAM which reduces the overall handset bill of materials (BOM). Additionally, SKY-MMI has been pre-integrated on TI's "LoCosto" GSM four-layer form-factor PCB, thereby helping to dramatically reduce time-to-market for new ultra low-cost mobile phones.
"SKY-MAP solutions offer scalability and flexibility that enable TI customers to go to market with a variety of new compelling handsets across all mass-market product segments," stated Remi El-Ouazzane, general manager of Texas Instruments 2.5G Business. "TI is pleased that SKY is offering complete software solutions on TI's "LoCosto" and OMAP-Vox platforms that allow our mutual customers to better compete in the wireless market."
As evidence of the scalability of the SKY-MAP platform, SKY also offers complete and pre-integrated application software solutions for TI's mid-tier "LoCosto" TCS2310 GPRS solution and OMAPV1030 EDGE processor. The SKY-MAP solution for feature phones includes the market tested SKY-MMI providing call management and PIM functions, SMS, support for multiple Asian and European languages, as well as market-proven SKY-MAP applications and middleware engines for WAP2.0 browser and MMS. The SKY-MAP feature phone solution also includes music, camera, and video support, as well as integrated 2D graphics engines enabling advanced animation capabilities such as Flash-lite and SVG. The SKY-MAP software solution for multimedia phones includes all of the functionality for feature phones, while adding additional applications such as multimedia streaming, DRM, and push-to-talk. Additional modular SKY-MAP applications and engines for EMAIL, IM and more are also available.
"Flextronics is pleased to see SKY-MAP ported to a range of TI platforms from "LoCosto" GSM to "LoCosto" GPRS and OMAPV1030 EDGE solutions, allowing for a common application software platform and MMI across market segments," stated Martin Fichter, Vice President Mobile Design and Technology at Flextronics. "SKY-MAP has proven itself a superior and robust application software solution on "LoCosto"-based phones that can easily be integrated into new handsets. This will speed time-to-market and enhance handset reliability and performance for our OEM customers."
SKY's complete software packages and tools, when pre-integrated on leading hardware platforms from TI, enable the fastest time-to-market for new handset designs, while ensuring scalability and software re-use across all high volume handset segments, including ultra low-cost, multimedia-capable entry phones, data-enabled feature phones, and streaming multimedia handsets.
Availability
The SKY-MAP software solutions for "LoCosto" TCS2300 GSM solution, "LoCosto" TCS2310 GPRS solution and OMAPV1030 EDGE processor are available for integration into production handsets today. These solutions will be featured in TI's booth (Hall 8, stand 8A84) at 3GSM in Barcelona, Spain February 12-15.
About SKY-MAP(TM)
Complementary to the silicon trend towards "single chip" cell phone solutions, SKY offers fully integrated turnkey software solutions that bring together all of the applications software elements required for mass-market handsets, including a complete reference MMI and applications suite, SKY-MMI, and standards-compliant and market proven middleware engines such as browser, MMS, EMAIL, multimedia framework, security, and more. These segment-specific SKY-MAP solutions are fully optimized for the cost, performance, and applications requirements of low-cost and feature phone handsets.
In addition, SKY provides the PC-based RapidPLUS(TM) set of MMI and applications software development and customization tools. RapidPLUS enables third-party ISVs and handset manufacturers to quickly customize SKY-MAP to satisfy any handset "look and feel" and allow powerful product differentiation and branding.
About OMAP(TM) Developers Network
SKY MobileMedia, Inc. is a member of TI's OMAP(TM) Developer Network, a group of leading software developers porting advanced applications to TI's high performance, power-efficient OMAP processors. SKY MobileMedia is also part of TI's Application Suite Ecosystem, a select group of companies integrating software on TI's "LoCosto" and OMAP-Vox(TM) solutions to speed time to market of low-cost and mid-tier 2.5G mobile phones. Handset manufacturers adopting OMAP devices enjoy the rapid deployment of compelling wireless applications -- including streaming audio and video, multimedia messaging, gaming, security, speech recognition, location based services and mobile commerce -- across all leading operating systems. Systems level integration services are also provided worldwide by independent OMAP Technology Centers. The OMAP platform has been selected by leading manufacturers, such as Nokia, Palm, NEC, Fujitsu, LG Electronics, Hewlett-Packard, Sendo, HTC and many more, for their 2.5 and 3G wireless devices. For more information, please visit www.ti.com/omap.
About SKY MobileMedia, Inc. -- Enabling Innovation in Multimedia Communications.(TM)
SKY MobileMedia is a leading provider of complete pre-integrated turnkey software solutions for wireless handsets. SKY's market-tested application software platform, SKY-MAP(TM), has been commercially deployed in over 20 million phones worldwide. Headquartered in San Diego, California, SKY has additional development centers in Europe, Israel, and India, as well as customer support centers in Europe and China. For more information visit www.skymobilemedia.com.
Trademarks:
OMAP and OMAP-Vox are trademarks of Texas Instruments. SKY-MAP, SKY-MMI and RapidPLUS are trademarks of SKY MobileMedia.
CONTACT: SKY MobileMedia Contact: Elizabeth Rose Director of Marketing, Strategic Business and Alliances (T) +1-858-259-0415, ext. 2236 (F) +1-858-259-0417 erose@skymobilemedia.com
CONTACT: SKY MobileMedia Contact: Elizabeth Rose Director of Marketing, Strategic Business and Alliances (T) +1-858-259-0415, ext. 2236 (F) +1-858-259-0417 erose@skymobilemedia.com
Source: Business Wire (Business Wire India)