In January 2007, StationeryStyle.com hired TwentySix2 Marketing, an Atlanta search engine marketing agency, in hopes of improving sales and increasing traffic.
(PRWEB) February 20, 2007 -- When web sites first launch, the probability of locating them using Google or other search engines with a popular, competitive keyword phrase is slim. New web sites get lost in a clutter of millions of pages with similar content. To alleviate this “needle in a haystack” syndrome, some online businesses opt to hire a search engine marketing firm to boost their business with target markets.
StationeryStyle.com is an
online stationery store specializing in
personalized stationery services, including
wedding invitations and
baby announcements. They launched a new website in late 2006, but had some difficulties getting qualified customer traffic.
In January 2007, StationeryStyle.com hired TwentySix2 Marketing, an
Atlanta search engine marketing agency, in hopes of improving sales and increasing traffic. They wanted to optimize their website for natural search engine rankings, getting a leg up on the competition. StationeryStyle.com worked with TwentySix2 to develop a core strategy focused on three things: link building, website optimization and the creation of search engine friendly content.
A big challenge for new sites like StationeryStyle.com is link popularity; meaning qualified and relevant sites that include links back to StationeryStyle.com's site. For each of these “inbound” links built, StationeryStyle.com would gain a sort of “vote” enabling them to rank higher in top search engines such as Google, Yahoo! and MSN.
The second biggest challenge for e-commerce sites like StationeryStyle.com is lack of content. Many e-commerce sites can sell themselves based on images but to be found in a keyword search, content must be present. Search engines thrive on text in a world where content is king. The less content, the harder it will be for search engines to locate a site even though the site may be completely relevant to the keyword or keyword phrase.
Partnerships with SEM firms can be very lucrative for any online businesses seeking to increase traffic. Using a combination of strategies such as website optimization, content development and link building strategies, SEM firms are paving the way for new online companies to achieve phenomenal results.
Founded in 1997, TwentySix2 Marketing is an
Atlanta Internet marketing firm that provides search engine optimization and website development services. TwentySix2 has helped over 300 businesses reach their full online potential by focusing on search engine marketing and website visibility. Some of TwentySix2's clients include Georgia Pacific, Minute Maid, Choice Point, EarthLink and Wrangler Jeans. TwentySix2 is a member of the Atlanta Chamber of Commerce and the Search Engine Marketing Professionals Organization (SEMPO), promoting “white hat” industry tactics.
Contact:
Katy Orell
404-961-3501
www.twentysix2.com
Press Contact: Katy Orell
Company Name: TwentySix2 Marketing
Email: email protected from spam bots
Phone: 404-961-3501
Website: www.twentysix2.com
Press Release Source: EMediaWire
