Barcelona, Spain
Bridgewater Systems, a leading developer of subscriber-centric policy management software for IP-based services, today announced that SmarTone-Vodafone has selected Bridgewater to provide a comprehensive policy management solution that will help the Hong Kong-based service provider optimize its mobile services and revenue streams. By deploying the Bridgewater Systems Dynamic Broadband Manager and AAA Service Controller, SmarTone-Vodafone can target specific subscriber segments and differentiate their services, manage and control network resources in real time and improve the overall subscriber network experience.
To meet the needs of its one million plus subscriber base, SmarTone-Vodafone is planning a number of service initiatives. By implementing Dynamic Broadband Manager, SmarTone-Vodafone can manage network policies in real time over its High Speed Downlink Packet Access (HSDPA) network on a per-subscriber, per-session basis. This solution also allows SmarTone-Vodafone to create customized service tiers, and limit bandwidth consumption by applications such as peer-to-peer (P2P) traffic, or by subscriber based on time and other controls.
The Bridgewater Systems AAA Service Controller, proven in service provider networks around the globe, will be deployed as a proxy solution to enable SmarTone-Vodafone to apply network resource policy based on time of day, and subscriber information such as device type and location. As a result, this solution will ensure that the appropriate resources such as bandwidth can be applied to subscriber sessions while the subscriber is roaming.
"The Bridgewater solution allows us to further fulfill our commitment to superior customer relationship management," said Stephen Chau, CTO, SmarTone-Vodafone. "The Hong Kong market is extremely competitive. To be successful, we must continue to provide an unbeatable customer experience through a broader range of high quality services. The Bridgewater solution will play a key role in helping us accomplish our service goals while optimizing network resource usage and minimizing costs."
Implementation is slated for completion during the first half of 2007. The implementation will be managed by Syniverse Technologies.
"We're excited to help SmarTone-Vodafone achieve an edge in a market that is characterized by fierce competition," said Steven Szeto, vice president, Asia Pacific, Bridgewater Systems. "In markets such as Hong Kong, accelerating the launch of new services, while taking advantage of every revenue-generating opportunity, is crucial. The Bridgewater solution will ensure that subscribers are provisioned to access services on demand, have access only to authorized services and that revenue for use of these services is realized in real time."
Meet Bridgewater Systems at 3GSM World Congress 2007, Stand # 1G59 (Hall 1).
About SmarTone-Vodafone
SmarTone-Vodafone is Hong Kong's leading mobile services brand. Its goal is to better enrich customers' lives by bringing them closer to what matters to them - a world of greater possibilities and achievements. SmarTone-Vodafone is a GSM operator and a 3G services provider in Hong Kong. The commercial launch of 3G-enabled services at the end of 2004 for both consumers and business users is a key milestone in its quest for long-term growth through multimedia services.
SmarTone-Vodafone is the marketing brand for SmarTone Mobile Communications Limited following the signing of a Partner Network Agreement with Vodafone. Established in 1992, the company has been listed in Hong Kong since 1996. Its major shareholder is Sun Hung Kai Properties Limited (about 52 percent).
About Bridgewater Systems
Bridgewater Systems develops the industry's most advanced subscriber-centric policy management software for fixed, mobile and converged networks. Its solutions help global service providers launch new services faster and maximize profits by creating a subscriber-centric policy decision point to control and monetize the dynamic subscriber interaction with IP-based services. Vendor-neutral and access network agnostic, Bridgewater Systems' comprehensive policy management portfolio features: network access control products including authentication, authorization and accounting (AAA) and dynamic host configuration protocol (DHCP) systems; entitlement control products to manage subscriber access to applications and network resources; and robust subscriber management via a centralized policy and profile repository solution. Bridgewater Systems' proven carrier-class products help service providers enrich the subscriber experience, enable extensive revenue capture capabilities, and out-of-the-box value that can be deployed in weeks - instead of months.
More than 80 leading service providers around the globe including Verizon Wireless, Sprint, Bell Mobility, Virgin Mobile USA and SmarTone-Vodafone trust Bridgewater's technology and business insight to help them deliver world-class services. Founded in 1997, Bridgewater Systems is a privately held company. www.bridgewatersystems.com
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CONTACT: For Bridgewater Systems Calysto Communications Paul Rubin 404-266-2060 Ext. 15 prubin@calysto.com
Source: Business Wire (Business Wire India)