Every small business owner who makes a consumer product dreams of selling to large retailers like Wal-Mart or Target, but most never try because they have been misled. Starting with no money, Joe McVoy developed three complete product lines, sold $45 million of products to major retailers and has recorded a free 60-minute CD to explain the truth to small business owners, entrepreneurs and inventors.
Lafayette, CO (PRWEB) April 18, 2007 -- Joe McVoy of Profitable Marketing Systems, LLC is offering a free audio CD and PDF transcript download to explain to small businesses, entrepreneurs and inventors how to develop and sell a product to Wal-Mart, Target and other retailers. The physical CD and transcript can be ordered or downloaded at
Free WalMart Secrets CDStarting with no money, and over a 12-year period, Joe developed hundreds of products making up three large children's stationery, school supplies and seasonal product lines which he sold to major retailers like Wal-Mart, Target and others. One year he even got a "Best New Vendor" award from Target's stationery & school supply department for his line of holographic school supplies.
Since he sold his last company and has been doing marketing consulting for small businesses, he has noticed there are a number of myths small business owners believe about doing business with the nation's largest retailers that keep them from even trying.
It's in the best interest of the current suppliers to major retailers to keep this a secret from small businesses because if a new supplier gets shelf space, an existing vendor is losing it.
The first myth they would have business owners believe is that you have to be a Fortune 500 company to do business with Wal-Mart and others. In Wal-Mart's case, they have 61,000 United States suppliers and thousands more international suppliers, so they can't all be large companies.
Small companies still need to meet their vendor requirements, but if you are applying under their "store of the community" program, you can start by supplying only a few stores and don't have to meet the same financial requirements as a national vendor.
The second myth is that Wal-Mart in particular will beat vendors down on price so much that they will not be able to make any money. While it is true that some suppliers don't make any money, those are the suppliers who are selling a commodity and whose products are identical to their competitors so it all comes down to price. In that situation, the lowest cost producer may be the only one to make money.
Although all of Joe's products were in established categories, they were also unique and different enough so that he was able to make good profit margins even dealing with Wal-Mart and Target.
The third myth is that major retailers don't pay on time and will make vendors wait 6 months to get paid. That's not true. As long as vendors follow their published procedures, they'll get paid on whatever time is negotiated when being set up as a vendor. Joe was able to get paid in as quick as 10 days from Wal-Mart and in 30 days from Target.
The free CD gets into much more detail and explains to business owners how to tell if their products and company would be a good fit for a major retailer and what to do if they are not ready yet. It also describes 68 other consumer product distribution channels in the US that small businesses can sell through if they are not ready for the major chains.
For additional information, a copy of the CD, contact Marci Jackson or visit
Free CD or their blog at
WalMart Secrets BlogAbout Profitable Marketing Systems, LLC:
Joe McVoy is President of Profitable Marketing Systems, LLC which is a marketing consulting firm that also offers a free weekly "30 second marketing tip" newsletter and 38 free reports on direct marketing, Internet marketing and developing and selling products to retailers.
Press Contact: Marci Jackson
Company Name: Profitable Marketing Systems, LLC
Email: Email Us Here: http://www.prweb.com/emailmember.php?prid=519807
Phone: 720-890-8760
Website: http://www.getintowalmart.com/pr
Press Release Source: EMediaWire
