kimiko fisika - a Newly Launched Fashion Label - Launches its First
Collection at the FITS Show in Hangzhou, China

San Francisco, CA (PRWEB) May 8, 2006 -- kimiko fisika
(www.kimikofisika.com), a San Francisco-based lifestyle clothing brand
is creating its first collection "the san francisco experience BY kimiko
fisika" specifically for the Chinese market. China is seeing increasing
personal consumer wealth attracting numerous western fashion designers
to the country. As Chinese consumer spending on clothing increases,
local apparel companies - long focused on cheap production - don't want
to be left out of a lucrative emerging top tier segment. Their solution:
focus on their core strengths of manufacturing and distribution and
embrace design know-how and branding expertise by partnering with
western fashion design brands to market a superior, differentiated
product.

"FITS (Fashion International Trade Show at www.fashionforchina.com) is
designed to put western apparel brands such as ours in contact with
Chinese manufacturer and distributors" says Thierry Zamora, owner and
CEO of kimiko fisika. " It's a great venue that allows each attendee to
bring their strengths to the table - design and marketing for us and
manufacturing and distribution for our potential Chinese partner. That
partnership increases our chances of launching a brand that will be
appeal to the specific needs and desires of the Chinese consumer" says
Zamora. Mr. Zamora adds that since kimiko fisika was created
specifically to market the "California-lifestyle" in a relevant matter
for Chinese consumers, the company can look forward to forging many
successful partnerships.

kimiko fisika (www.kimikofisika.com) is a San-Francisco-based lifestyle
apparel brand. The company designs streamlined and versatile clothes for
professional, active men and women. kimiko fisika will be launching its
first collection "the San Francisco experience BY kimiko fisika in China
this coming Fall. "simplify life" with kimiko fisika.

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Press Contact: Thierry Zamora
Company Name: KIMIKO FISIKA
Email: email protected from spam bots
Phone: 415-312-9001
Website: www.kimikofisika.com