New York, NY (PRWEB) May 8, 2006 -- One of the greatest perks of being a
celebrity attendee at the Academy Awards®, Grammy Awards® and Golden
Globe Awards® is all in the swag that comprises the coveted gift bags.
This prom season, Bandalong Entertainment, creators of imstar*, will
make teens feel like celebrities with the advent of the ultimate
Pre-Prom Gift Bag. While teenage girls nationwide are busy purchasing
the perfect dress, trying on shoes, buying matching handbags, and
booking hair appointments, imstar* will be sending out a Pre-Prom Gift
Bag that is bound to become the best accessory since the advent of the
corsage.
As part of an innovative marketing program run by Bandalong
Entertainment, more than 100 lucky imstar* members, and select teen
celebrities, will prepare for that special teen rite of passage evening
with popular items from Sephora, M&M'S M-Azing Chocolate Bar, Skittles,
Starburst, HarperCollins, American Cheerleader magazine, Ecko Unlimited,
Tampax, ACUVUE® Brand Contact Lenses and more. Launched in November
2005, imstar* is an avatar and fashion-based instant messaging (IM)
program designed for teens and college-age kids.
"These pre-prom gift bags are the perfect way to reward imstar* members
and introduce them to new products from the brands they love," said Pam
Quandt, Vice President of Marketing for Bandalong Entertainment. "We
have a special relationship with our members and the recipients of this
bag are savvy and influential teens who are not only willing to try new
things but provide valuable feedback along the way. This is an offline
representation of the core value we provide teens and marketers through
imstar*. We thank all of the sponsors who have participated in this
unique gift bag."
Gift bag items include:
* From Sephora, recipients will receive bliss sleeping peel™ cleansing
cream, Murad Acne Body Wash, Too Faced Diamond Glass.
* M&M'S provided the M-AzingÒ chocolate bar, the best tasting chocolate
bar with M&M'SÒ MINIsÒ inside (comes in both crispy and peanut butter
flavors)
* Skittles Xtreme Gum - Xperience the rush of Xtreme fruit flavors in
Green Apple, Blue Raspberry, Wild Cherry, Watermelon, & Tangerine.
* Starburst Original Fruit Chews - a burst of juicy goodness in every
bite and a wave of flavors including Strawberry, Orange, Cherry & Lemon
* A sample of material that has the real feel of ACUVUE® ADVANCE™ Brand
Contact Lenses with HYDRACLEAR™. The sample is not a lens but simulates
how Hydraclear technology will keep your ACUVUE ADVANCE Brand contacts
feeling soft and moist!
* "Teen Talk with Dr. Gilda…A Girl's Guide to Dating." Dr. Gilda Carle
is a world-renowned expert on teens and their relationships.
* Make-up bags from red by marc ecko, the accessory division of Ecko
Unlimited, the full-scale global and youth lifestyle fashion company
founded by Designer Marc Ecko.
* always pads and liners, it's small enough to fit into an evening
purse, for ultimate discretion.
* Pom-pons from American Cheerleader magazine
* "Uncovered!" a CD featuring excerpts from ten new novels by
HarperCollins including: Girls Dinner Club, Ruby Tuesday, If We Kiss,
Cubanita, Confessions of a Teen Nanny, Fresh Off the Boat, Peaches,
Alice MacLeod, Realist at Last, Then He Ate My Boy Entrancers and The
Princess Diaries."
In addition to the 100 imstar* members, select teen celebrities will
also receive the Pre-Prom Gift Bag. Taking a page from Kirsten Dunst's
yearbook, who made headlines when she took a break from acting to attend
her High School Prom in 2003, imstar* will provide celebrities who might
also attend a prom this year with these special bags. Recipients will
include; JoJo, The O.C.'s Willa Holland, Desperate Housewives' Andrea
Bowen, 7th Heaven's MacKenzie Rosman, and some of this season's American
Idol contestants.
For all other Prom-goers, or members who are counting down the days
until they finally get to Prom, the Starpoint Galleria will offer a
plethora of gorgeous dresses. The Starpoint Galleria is the largest
virtual clothing store within the imstar* program. In preparation for
the big night, members can dress their avatars in the hottest Prom
fashions. And, for members who would prefer their avatars wear something
other than a sparkly gown, the Galleria has stocked brand name and
designer clothing by BabyPhat, Aeropostale, Calvin Klein, Marc Jacobs,
Gaultier, 7 for All Mankind, Fendi and much more!
The Pre-Prom Gift Bag is another innovative program offering Bandalong
Entertainment provides to marketers looking to target the female teen
demographic. Bandalong currently works with a number of leading brands
on integrated instant messaging campaigns, which include branded online
fashion content, and other instant messaging features. The company often
hosts chats for marketers seeking feedback from this influential market
segment. Bandalong will soon prepare for a Back to School Gift Bag to be
distributed in late summer.
About imstar*
imstar* is an instant messaging (IM) program designed specifically for
teens and college-age kids. Compatible with AOL's AIM®, imstar* gives
teens 3D avatars (or characters) for use while chatting. The interactive
program, created by Bandalong Entertainment, allows the members to
"shop" for virtual clothing and accessories from today's leading
designers. Other interactive elements include proprietary games,
community tools and entertainment content specifically created for this
target audience.
About Bandalong Entertainment
imstar* is the first product offering from Bandalong Entertainment, an
interactive media company. imstar* has been in development since 2002
and has been in closed beta since June, 2005. The Company has worked
with approximately 1,000 beta testers prior to its launch on November
17th, 2005.
###
Press Contact: Ilya Welfeld
Company Name: Bandalong Entertainment
Email: email protected from spam bots
Phone: 201.439.1010
Website: www.imstar.com
AndhraNews.net News for May 8, 2006
