announces the release of Advertizer™, an advertising program for
operators, search engines, and publishers who want to monetize their
content in the mobile and desktop environments.
Advertizer works by retrieving ads based on keywords or other user input
from multiple top-tier ad suppliers, then providing a single ad feed
that works across diverse distribution channels, such as mobile and
desktop. These ads can be provided in a variety of formats, including
CPC, location-based, and click-to-call, and can be delivered via
commonly-used systems, such as XML, HTML, and RSS. Advertizer offers a
50/50 revenue sharing model and doesn't apply the hidden charges and
fees often associated with other ad providers.
Greenlight Wireless has coined the term "converged advertising solution"
to describe Advertizer's flexibility regarding ad-matching criteria, ad
formats, and delivery systems across both mobile and desktop
environments. Advertizer can be paired with Greenlight's Skweezer
service to create a compelling solution that optimizes Web content
across multiple mobile platforms, while providing relevant,
mobile-friendly ads.
"As mobile search and Web browsing become widespread, a turn-key
converged advertising solution—with a business model—becomes absolutely
critical," says Kevin Perkins, Greenlight Wireless CEO. "The combination
of Advertizer with Skweezer produces a potent marketing solution,
particularly for operators faced with declining revenues from voice
services and consumer-purchased content."
Advertizer was originally launched in 2004 as the Skweezer Ad
Marketplace (SAM) and is widely recognized as the first
globally-consumed mobile ad service, reaching an audience in over 170
countries worldwide since its inception. SAM has been re-branded as
Advertizer to make a clear distinction between it and Greenlight's
Skweezer service, which focuses on mobile data optimization.
About Greenlight Wireless:
Greenlight Wireless is a leading innovator of wireless technologies,
providing mobile solutions for enterprise-level businesses, Web portals,
and wireless carriers. Greenlight Wireless' consumer-oriented Skweezer
service optimizes Web content for handheld devices, providing a richer
browsing experience and adding value to wireless data offerings.
Greenlight's Advertizer product is a cutting-edge advertising program
for operators, search engines, and publishers who want to monetize their
content in the mobile environment.
On the Net: Greenlight Wireless site: www.greenlightwireless.net
###
Press Contact: Monica Sato
Company Name: GREENLIGHT WIRELESS CORPORATION
Email: email protected from spam bots
Phone: 1-949-421-1554
Website: http://www.greenlightwireless.net
AndhraNews.net News for May 8, 2006