launch of Reports2006 (www.Reports2006.com), a cataloged website network
that mixes original content with ads. Consumers will be able to view
informational articles and click ads from 36 different categories. The
company will then record the click-stream data and match it with its
existing database of 76 million U.S. consumers for resale.
Reports2006 will be delivered to consumers through emails from
ConsumerBase and its affiliate partners. The company has developed a
sophisticated pixel-based system for tracking clicks and matching them
back to its own database by category.
Said ConsumerBase CEO, Larry Organ, "Reports2006 is a vital part of our
business model going forward. We have developed distribution systems
that enable our clients to receive behavioral data quickly and
efficiently. Reports2006 will support those systems with constantly
updated data. I know of no other company that is doing this."
The company's introduction of Reports2006 is consistent with its overall
strategy of providing integrated marketing solutions and expanding its
offerings of "hotline" data—information on consumers that has a
specified time/date/IP stamp.
Going forward the company plans to add categories to the network in
order to meet increasingly specific targeting needs.
About ConsumerBase
ConsumerBase is a multi-channel e-marketing agency with clients in North
America and the United Kingdom. Operating from offices in Chicago and
London, ConsumerBase offers integrated marketing solutions through
behavior-enhanced consumer data, proprietary websites and digital
marketing services. For more information, visit www.ConsumerBase.com,
www.ResponderInfo.com or call (877) 440-3282 in the U.S. and 0207 292
8200 in the U.K.
Contact: Anthony Harvath, Director of Public Relations, ConsumerBase
(847) 866-9600 Ext. 105 in the U.S. and 0207 292 8204 ext. 105 in the
U.K.
###
Press Contact: Anthony Harvath
Company Name: CONSUMERBASE
Email: email protected from spam bots
Phone: 847-866-9600
Website: www.reports2006.com
AndhraNews.net News for May 8, 2006