The game, Anger Management (www.loseyouranger.com), allows customers to take a wrecking ball to the bank of their choice, with devastating consequences. At the end of the game, players are given a further opportunity to get revenge on their bank: by becoming a Virgin Money customer. The project was made possible due to the strategic input of OMD Fuse, the content arm of media company MG OMD.
In a world first, the game also features a soundtrack provided by some of Britain's best unsigned bands. The bands: Envy And Other Sins, The Little Kicks and Plastic Toys were selected from a wide range of talented groups.
Chris Delahunty, Digital Marketing Manager at Virgin Money, said, "Customers need never be frustrated with their bank again. They can unleash their fury with our new wrecking ball game. The feeling you get when the wrecking ball smashes the sign off the wall is superb. It's what you would expect from Virgin Money, financial services with a smile on its face and very tongue in cheek. Playability and satisfaction were key, and Tweed and Skive delivered the goods."
Michael Wood, founder of in-game advertising specialists Tweed London, said, "Advertising through games can be done in a variety of ways, but its always a pleasure to play a part in creating a game that is breaking new ground. Virgin Money has been quick to spot the potential of video games and their appeal to consumers."
For further information:
John Franklin, Virgin Money, Tel: +44 1603 215909
About Virgin Money
•Virgin Money is Virgin's financial services arm and was established in 1995.
•Virgin Money has over 1 million customers and offers a wide range of financial products across lending (e.g. credit cards and personal loans), savings (e.g. deposits, investments and pensions) and protection (e.g. life assurance, household and car insurance) to the UK market.
Virgin Money Personal Financial Service Ltd is authorised and regulated by the Financial Services Authority. Registered office: Discovery House, Whiting Road, Norwich NR4 6EJ. Registered in England No. 3072766. Entered on the Financial Services Authority's register number 179271.
About Tweed London | www.tweed-london.com
Tweed London helps advertisers to benefit from games, and the games industry. A specialist consultancy, Tweed works directly with advertisers, and with their agencies, to define games strategies, to create games, and to place in-game advertising.
About Skive | www.skivecreative.com
Skive Creative is one of the fastest growing digital agencies, with a strong reputation for developing engaging and effective interactive content. Skive has produced interactive content for the likes of Starburst, Sony Ericsson, Gillette M3Power, Jaguar, Sony PlayStation, Volkswagen, Renault, Chevrolet, Mazda, Nivea For Men, Vodafone live! and Hasbro.
About OMD Fuse | www.omd.com
OMD Fuse is the content arm of media company MG OMD, and specialises in content creation and distribution across all media. Their clients include Rimmel, Virgin and SAP.
Press Contact: Michael Wood
Company Name: Tweed London
Email: michael.wood@tweed-london.com
Phone: +44 207 096 0552
Website: www.tweed-london.com
AndhraNews.net News for May 4, 2006