London, United Kingdom and Needham, Massachusetts, United States
Partnership with RBI-UK's ComputerWeekly.com Expands TechTarget International Presence to 25 Countries
Information technology (IT) media company TechTarget announced today that it has signed a partnership with Reed Business Information UK (RBI-UK) to bring TechTarget's highly targeted IT news, editorial features, expert advice and white papers to users of ComputerWeekly.com (www.ComputerWeekly.com), the number-one site for IT professionals and decision makers in the United Kingdom.(1) The partnership gives TechTarget a prominent presence in one the fastest-growing and largest markets for both online advertising and information technology in Western Europe. In 2005, UK spending on online advertising grew nearly 66% relative to 2004.(2) Today, it represents nearly 36% of all spending for online advertising in Western Europe.(3) With approximately $195 billion (USD) projected for 2006 spending on IT products and services, the United Kingdom also represents one of the largest IT markets in the world, ranking fourth globally and second in Europe.(4)
The partnership expands TechTarget's international presence to 25 countries across Europe and Asia and 39 media properties, including multi-site networks and print magazines. This is the 12th international partnership agreement TechTarget has signed in 24 months.
ComputerWeekly.com to Offer Lead Generation through TechTarget White Paper Library
Under the terms of the partnership, ComputerWeekly.com will also feature the TechTarget Research Library, TechTarget's comprehensive database of vendor-sponsored white papers and product information, and offer advertisers the opportunity to place sponsored white papers in Library. The arrangement will strengthen ComputerWeekly.com's lead-generation offering to sponsors seeking to improve ROI on their marketing activities, and will expose sponsors' white papers to the millions of IT professionals who access the TechTarget Research Library through ComputerWeekly.com, TechTarget Web sites and its Research Library Partner network.
"By drawing on the expertise of top international media companies, TechTarget has established a significant media presence in dozens of countries in just two years" said TechTarget CEO Greg Strakosch. "Through our partnership with RBI-UK, we can now extend TechTarget's media to one of the largest IT markets in the world through a trusted IT media brand. It is through the power of partnerships like this that TechTarget has penetrated the top IT markets in the world and reached across the emerging markets, where growth continues to accelerate and IT marketers are looking for innovative and effective ways to reach IT buyers."
"Our partnership with TechTarget allows us fortify ComputerWeekly.com's foothold in the UK through TechTarget's ROI-focused approach to enterprise IT media," said Fergus Tomlinson, Web Director, ComputerWeekly.com. "The combined strengths of the two companies -- insightful editorial, deep market knowledge, and innovative advertising -- will result in a an improved offering with more in-depth, targeted coverage of niche IT sectors and high-ROI advertising vehicles."
About TechTarget
TechTarget publishes integrated media that enable information-technology (IT) marketers to reach targeted communities of IT professionals and executives across the globe. Through its industry-leading Web sites, magazines and conferences, TechTarget delivers measurable results that help IT marketers generate qualified sales leads, shorten sales cycles and grow revenues TechTarget's more than 2,500 advertisers include the leading IT companies in the world, among them, IBM, Microsoft, HP, Cisco, Oracle, Sun Microsystems, and Intel. More information about TechTarget is available at www.techtarget.com
For more information on international partnership opportunities for TechTarget media, contact Susan Odell, vice president of TechTarget international, at 011-781-657-1407.
(1) Publisher's data
(2) IAB UK/PWC, Online Adspend Study, 2005.
(3) IAB Europe/Digital Strategy Consulting, Digital Europe: Tracking
the growth of online marketing spend, Spring 2006.
(4) World Information Technology and Services Alliance (WITSA),
Digital Planet 2004, October 2005.
CONTACT: TechTarget Catherine Engelke 617-784-6174 catherine.engelke (at) yahoo.com
Source: Business Wire (Business Wire India)