Cook Ross, Inc. Offers Web Seminars on Why Cultural Competency is Good for Business

Silver Spring, MD (PRWEB) May 22, 2006 -- Does your organization have a culture of diversity and inclusion? If not, you may be missing out on attracting and retaining high-potential diverse employees, as well as attracting new customers, said Howard Ross, president of Cook Ross, Inc., one of the country's leading diversity training] and consulting companies. Ross will discuss why diversity training and education benefits the bottom line and how an organization can practice daily http://www.cookross.com [cultural competence (http://www.cookross.com) in its monthly web seminars in June. "Translating Cultural Competency Into Organizational Effectiveness," will be held Wed., June 7 from Noon to 1:30 p.m. and includes 0.15 CEU. Another seminar, "Making the Case for Cultural Competency," which is geared to health organizations, will be held Wed., June 7, at 2:00 p.m. Both are free.

A third seminar, "The Clinical Case for Cultural Competency," will be held Wed., June 28. It is part of Cook Ross's Web Seminar Series, "Cultural Competency in Healthcare," and provides 0.1 CEU credits. It will be held from 2-3 p.m. and costs $35.

In "Translating Cultural Competency Into Organizational Effectiveness," participants will learn how they can transform their organization by practicing daily cultural competence while improving customer satisfaction and bottom-line results. The audience is intended for HR professionals, diversity executives, CEOs and managers.

In "Making the Case for Cultural Competency," participants will learn how healthcare practitioners can deliver culturally sensitive care to patients of different cultures. Topics include the introduction to cultural, historical, and demographic factors that impact health status and response to illness and treatment. The audience is intended for healthcare professionals, including physicians, advanced practice nurses, nurses, administrators and staff who provide care to culturally diverse patients.

Faculty members include Howard Ross, president, and Tara Nelson, RN, vice president, Research & Development, both of Cook Ross, Inc.

For more information or to register, please visit http://www.cookross.com/events.asp.

About Cook Ross

Cook Ross is one of the country's leading organizational change and diversity consultancies, based in Silver Spring, Md. For nearly 20 years, the company has provided cultural competency solutions through its training, consulting products and services. Cook Ross believes that cultural competency can be learned and developed and can lead to unprecedented growth and vastly improved productivity, morale, internal communication, leadership, and customer satisfaction. Cook Ross has developed CultureVision], an online diversity tool for healthcare providers and http://www.thediversitytoolkit.com [The Diversity ToolKit (http://www.crculturevision.com) for learning diversity and cultural competency in all settings. In helping organizations develop cultural competence, the company empowers employees with a set of new skills, enabling them to more effectively relate to customers and each other.

Contact:
Wendy Alpine
Alpine Communications
(770) 321-6386
wendy(at)alpinepr.com

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: www.HRmarketer.com) on behalf of the company listed above.

Press Contact: Wendy Alpine
Company Name: Cook Ross, Inc
Email: wendy@alpinepr.com
Phone: 770-321-6386
Website: http://www.cookross.com