Conducted across a number of vertical markets, the research showed that whilst businesses were spending money on marketing their business, many made no extra sales as a result.
Clearly the massive expenditure by small businesses in marketing needs to be effective to ensure the survival of their business.
The survey asked small business owner/mangers a series of questions that covered all aspects of their business and how they intended to grow their business in the coming twelve months.
Many had no real plan as to how they would grow their business and were relying heavily on newspaper and yellow pages advertising to increase their business.
Over 87% had a website but a staggering 92% have yet to make back their investment in the website they had designed and built to promote their business globally.
The biggest area of concern was finding accurate, reliable and proven marketing knowledge that small business owners could directly implement in their business that would have an immediate effect on sales.
John Sayer, president of The Small Business Marketing Association, who conducted the survey said "It's clear that we need to look at giving business owners a clear, proven path to increase their sales. Many are confused by the number of methods to market their business and discover that many are not effective unless supported by some basic marketing foundations. This needs to change to ensure small businesses across the UK can survive and prosper in the coming twelve months."
For additional information, contact John Sayer - 08450 522479
The Small Business Marketing Association survey reveals that many small businesses aren't making any additional sales as a result of ineffective marketing.Many are confused and are seeking proven advice and are relying too heavily on one or two methods to market their business.
The Small Business Marketing Association - T.S.B.M.A.
T.S.B.M.A was founded by marketing veteran John Sayer in 2005 and supports small businesses by giving them an effective marketing package as well as proven marketing advice and support. With well over 100 members across the UK it is dedicated to increase small businesses sales.
CONTACT INFORMATION:
John Sayer - President
T.S.B.M.A - The Small Business Marketing Association
Ph:08450 522479
Fx:020 83287754
http://www.tsbma.org
Press Contact: Mark Vurnum
Company Name: TSBMA.ORG
Email: mail@tsbma.org
Phone: 0044 8450 522479
Website: http://www.tsbma.org
AndhraNews.net News for May 13, 2006