http://www.sherpastore.com/samples/Ecom_Benchmark_Exec_Sum.pdf
The five highlights detailed in the PDF are results from MarketingSherpa 2006 research study into:
#1. Ecommerce site traffic -- Where do high-growth online merchants get their traffic from? What's the breakdown between sources such as search vs email?
#2. Affiliate marketing -- Are merchants continuing to add new rules about affiliates use of search and trademarks?
#3. Eyetracking lab data -- When consumers visit ecommerce sites, what do their eyes look at? How many images? How much copy? Do they scroll below the fold? What's the most clicked part of the page? (PDF includes four-color "heatmap" of lab test results from Wal-Mart's home page.)
#4. ROI -- How are marketers actually measuring ROI from e-retail marketing tactics? Which numbers really matter? (Data from 1,101 marketers on this.)
#5. Online shoppers -- Why do consumers abandon some sites without purchasing? MarketingSherpa asked 1,120 real-life shoppers what sometimes stops them from completing transactions.
To view the complimentary PDF download featuring the answers to these questions, go to:
http://www.sherpastore.com/samples/Ecom Benchmark_Exec_Sum.pdf
About MarketingSherpa
MarketingSherpa, Inc. is a research firm publishing Case Studies, benchmark data, and how-to information for marketing, advertising, and public relations professionals. The firm's new Case Studies are read by more than 173,000 professionals every week. Visit the award-winning firm at http://www.MarketingSherpa.com
Press Contact: Stefan Tornquist
Company Name: MARKETINGSHERPA
Email: stefant@marketingsherpa.com
Phone: 8778951717
Website: http://www.sherpastore.com/samples/Ecom_Benchmark_Exec_Sum.pdf
AndhraNews.net News for May 1, 2006