"Because advertising sites tend to be showcases for a firm's work, they score significantly above the average in innovation," said William Rice, president of the Web Marketing Association. "Flash seems to be the dominate technology in advertising sites in order to enhance the user experience with movement and sound. Unfortunately, this sometimes has a negative effect on the site's ease of use and navigation."
Since 1997, the Web Marketing Association has been conducting its annual WebAward Competition for Web site development. The Internet Standards Assessment Report is the results of nearly a decade of independent evaluations of Web site development based on seven categories: design, innovation, content, technology, interactivity, copywriting and ease of use.
Here are some of the past WebAwards Best Biotechnology Web site winners.
2005 Young & Rubicam Brands for Meet the Lucky Ones
2004 Hanon McKendry/The Brand Consultants for Lake Effect Website
2003 Google for Google AdWords
2002 - Fusebox, Inc. for JCDecaux Airport US
2001 Cole & Weber / Red Cell for Cole & Weber / Red Cell Corporate Site
A complete list of past winners and the entry form for companies who wish to compete for 2006 honors can be found at http://www.webaward2006.org.
Advertising agencies wishing to have their Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Web sites credibility and marketing efforts, can nominate their site at www.webawards2006.org.
"Of course, as in every industry, there are advertising Web sites that stand out and others that don't make the grade," concluded Rice. "Our goal has always been to be more than just a popularity or beauty contest that rewards brand names and good design. Instead, this ISAR study is designed to return some value to every entrant with input as to what Internet professionals should strive for in their Web site development efforts in an objective, empirical and constructive way."
2006 WebAward Call for Entries
The Web Marketing Association is now accepting entries into its 10th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The advertising industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Advertising Web site of 2006. The deadline for entry is May 31, 2006 and the WebAward Web site is located at http://www.webawards2006.org.
About the WebAwards
The 10th annual international WebAwards competition sets the standard of excellence in 95 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit www.webawards2006.org.
Note to Editors: If you would like to receive a chart comparing two or more of the industries within the advertising-related categories within the 2006 ISAR Study, please contact William Rice.
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Press Contact: William Rice
Company Name: WEB MARKETING ASSOCIATION
Email: PR@webaward.org
Phone: 860-558-5423
Website: http://www.webawards2006.org
AndhraNews.net News for May 1, 2006