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OMAR ABDULLAH URGES LEATHER INDUSTRY TO DIVERSIFY INTO NEW MARKETS DELHI INTERNATIONAL SHOE FAIR INAUGURATED
New Delhi~ June 28, 2001
Shri Omar Abdullah Minister of State for Commerce & Industry has called upon the leather industry to take advantage of the policy support extended by the government and raise the profile of its activities in accordance with the global imperatives. Inaugurating the 9th Delhi International Shoe Fair
here this morning -- which was organised by the India Trade Promotion Organisation (ITPO) -- Shri Abdullah said there have to be qualitative changes if India has to emerge as a global leader.
"As such the emphasis of the shoe industry has to be more on higher unit value realisation. In line with the creation of an India brand consciousness Indian products need to be launched into higher market segments instead of meeting low price demands. It would also be imperative to diversify into new markets while carving out a greater niche into existing markets" the Minister
added. Smt. Rathi Vinay Jha, Chairperson & Managing Director ITPO and Shri V.K. Srivastava Vice Chairman Council for Leather Exports (CLE) was also
present at the function. Shri Abdullah exhorted the shoe industry to take stock of the global developments and ever changing consumer preferences
adding that the process of assessing and monitoring these changes is vital in the formulation of appropriate strategies by shoe industry to increase its global presence and to establish India as a reliable source of quality footwear. He also said that this is relevant at this juncture considering that opportunity has emerged with the phasing out of operations by many shoe majors in USA Germany and other developed countries. The Shoe Fair
is being participated by nine countries including Germany Chech Republic and Portugal.
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