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/ India News / 2008 / January 2008 / January 23, 2008 Anti-ageing product Olay Total Effects Challenge |
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Exchange you current moisturizer for 'Olay Total Effects' for free
Hyderabad, 24th Jan 08: Those women who would like their skin fight the seven signs of ageing such as Wrinkles, Sagging, Uneven Skin tonem Age Sports, Pores, Dullness and Dryness now have good news. Now Olay Total Effects addresses this specific need in Indian women.
They can now exchange any of their current moisturiser bottle for Olay Total Effect at absolute free worth Rs 599/- This is being offered as part of "The Olay Total Effects Challenge".
The MRP of the product being exchanged should be greater than Rs 50 and it should have been used atleast half. And should be a facial moisturiser or skin cream only. The exchange offer is limited to one person per household.
This challenge will be held in Hyderabad between the 9th Feb - 24th Feb at conveniently located malls like MPM Mall and Prasad I Max. This offer will be valid till stocks last.
Launched in 1957 in South Africa, now Olay is present in over 55 countries globally. In India, the brand has been distributed and has been available in the grey market all this while. Olay was formulated as a fluid moisturiser by South African chemist-entrepreneur Graham Wulff and launched officially in 1957. Once popular as 'Oil of Olay, the pink lotion' it is now known as just 'Olay' and enjoys a high recall value in India.
The anti-ageing cream, Olay Total Effects, has been launched only in six metros in the first phase in India and has been endorsed by former Miss Universe and actor Sushmita Sen. "Initially 'it is made available at around 2,000 outlets including hyper retail stores, chemists, beauty advisors and the existing distributors in Hyderabad, Delhi, Mumbai, Kolkata, Chennai, and Bangalore,".
After the overwhelming response by discerning Indian women to the Olay Total Effects, P&G has now initialed a unique campaign - The Olay Total Effects Challenge*. This is an opportunity to enable many more women to experience the delight of one product that takes care of several ageing skin needs.
Olay Total Effects' VitaNiacin Technology helps Indian women fight the seven signs of ageing . It is a breakthrough anti-ageing moisturizer containing the patented Vitaniacin formulation - an exclusive anti-ageing combination of niacinamide (Vitamin B3), Vitamin E and Pro-Vitamin B5 (panthenol), in addition to available sunscreen protection in its different variants, making it ideal for Indian skin.
From free products to expert beauty advice, the Olay Total Effects Challenge* will give hundreds of women a chance to turn back time with its globally loved beauty cream.
For further info, plcontact: Rashi Mittal, P&G +91 22 2826 7476, mittal.r.2@pg.com
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