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A health drink conforming to WHO recommendations - specially formulated for women
February 04, 2008: GlaxoSmithKline Consumer Healthcare, recognizes that there is a fundamental shift in the lives of the urban Indian woman. There are more and more urban women entering the workforce - whether in the organized or unorganized sector. At the same time, typically, she remains the fulcrum of the family. A combination of her own propensity to care for others and deep rooted cultural expectations is pushing her increasingly to balance both her career and her family. The deep consumer truth is that the urban Indian woman has the longest working hours amongst everyone in the family. However, typically, she ignores her nutritional requirements - both because there is not much choice available that is tailor-made for her as well as because typically she thinks about carrying for others ahead of herself.
In this context, GlaxoSmithKline Consumer Healthcare is proud to announce the launch of Women's Horlicks - the first health drink in India tailor-made for women - with the complete list of micronutrients for women 19-50 years as recommended by the World Health Organization.
New Women's Horlicks is rich in ideal quality milk protein [100% amino acid score] and vital micronutrients can help her take care of her nutritional needs that most women may miss out in their daily lives. New Women's Horlicks is scientifically designed with a unique combination of HEMOCALTM nutrients which provides 100% of the daily requirement of iron, calcium, folate, Vitamins B2, B6, B12 & C for healthy blood and its normal function. New Women's Horlicks has no added sugar and is low-fat. It is available in two exciting flavors- Chocolate and Caramel in a jar with a unique flip top cap. It is priced at Rs. 100 for a 200 gm jar.
A woman's body undergoes various changes like menstruation and it is critical for her to take care of daily nutritional requirements to help cope with these challenges. Ignorance of the same can lead to stress, fatigue, irritability, mood swings and poor health. According to the National Family Health Survey III [2006], one out of every two women in India is anemic. Good nutrition is known to play a role in managing anemia. However, only iron and folic acid supplements may be inadequate says a study published by the Indian Journal of Community Medicine [31(3): (2006-07 - 2006-09)]. Other hemopoietic [blood forming] nutrients are equally important in managing anemia. Therefore, maintaining and replenishing the woman's nutrient store is important. Just two serves (60 g) of new Women's Horlicks when incorporated as part of her daily diet, can help her feel 100% all through the day.
Speaking about the product, Mr Shubhajit Sen, Vice President - Marketing, GlaxoSmithKline Consumer Healthcare, India said, "We are proud to introduce new Women's Horlicks. This has been a very well thought out product where we have tried to keep our consumer's smallest needs in mind. The level of detailing has been breathtaking. New Women's Horlicks has also been an interesting project where most of the key managers involved with this project in GSK marketing, our advertising agency, creative, media, research agencies and consultants have been women. The level of passion the project team has shown on this project makes me suspect that it became their personal mission! The results of their hard work will surely delight our consumers." Mr Sen also encourages women to consult their doctors to seek advice so that this unique new product fits into their individual diet and lifestyle plan.
About GlaxoSmithKline Consumer Healthcare:
GSKCH is an associate of GlaxoSmithKline plc. of the U.K, a global science based healthcare company. GSKCH has continually benefited from the technical and marketing inputs that have been available as a consequence of this association. GSKCH is the largest player in the health food drinks industry. The Company with its manufacturing plants located in Nabha, Rajahmundry and Sonepat has a total workforce of about 2700 people.
GSKCH has a strong marketing and distribution network in India comprising over 2,200 wholesalers and direct coverage of over 5,15,000 retail outlets. Its flagship product, Horlicks, is a widely regarded and highly respected brand for over 100 years. The Company also manufactures and markets Boost, Viva and Maltova and in addition markets and distributes a number of products in diverse categories, which include prominent household names such as Eno, Crocin and Iodex.
For information, please contact: Ms Jaya Mathai, GlaxoSmithKline Consumer Healthcare, Email : jaya.2.mathai.com
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