Samsung launches its Olympic Program for the 2008 Beijing Olympics

Ace Shooter Manavjit Singh Sandhu to be Samsung's Olympic Brand Ambassador; 'Spread the Olympic Flame' Nomination Program for the Olympic Torch Relay launched

Hyderabad' October 12' 2007: Digital technology leader' Samsung India today launched its Olympic Program for the Beijing 2008 Olympics by announcing Manavjit Singh Sandhu as its Olympic Brand Ambassador and launching 'Spread the Olympic Flame' - its Torch Bearer Nomination Program to the BEIJING 2008 Olympic Torch Relay. Samsung Electronics is a TOP Olympic Sponsor for the 2008 Beijing Olympics and Olympic Partner for the 2008 Olympic Torch Relay. Ace Shooter' Manavjit Singh' who is a World Shooting Champion and a Rajiv Gandhi Khel Ratna Award Winner 2006 will be spearheading Samsung India's Olympic Program for the BEIJING 2008 Olympics' including the Nomination Program being launched today.

"A very powerful movement like the Olympics' a strong achiever like Manavjit and a participative program like 'Spread the Olympic Flame'' we hope' will make the Olympic movement grow even bigger in India. We are very delighted to have Manavjit partner with us for our Olympic related programs in India" stated Mr H B Lee' President & CEO' Samsung South West Asia Regional Headquarters' on the launch of Samsung's Olympic Campaign.

'Spread the Olympic Flame' Nomination program as it is called' is an invitation to the Indian public to participate in the Olympic program by nominating their torchbearers for the global Olympic Torch Relay as it passes through Mumbai on April 17th' 2008. As Presenting Partner for the Olympic Torch Relay 2008' Samsung is inviting the public to select the Torchbearers who will carry the Torch on behalf of Samsung at the Torch Relay. The Samsung selected Torchbearers will join the other privileged Torchbearers selected by the Indian Olympic Association for the Torch Relay in Mumbai.

'Spread the Olympic Flame' Nomination program' open to public between October 10~25' 2007' invites the India Public to nominate their role models' people who have overcome difficulties to become achievers' people who lead by example' people who have pushed the limit for a better life and made a difference .These can be people in the area of Media /Sports or people in our everyday life' who we think' deserve to carry the Torch. States Manavjit Singh Sandhu' "I think it is a great opportunity for the Indian public to participate in the Olympic movement by nominating their role models' people who they think deserve the honor of carrying the Torch. I think a participative program like this will give strong encouragement to the Olympic movement in India and I am happy to partner with Samsung to take the Olympic movement forward".

Consumers can nominate their role models by logging on to www.samsung.com/in or filling up the Nomination Form available at Samsung Brand Shops all over the country. The selection of the Torchbearers will be an eminent panel comprising of eminent representatives from the media' Indian Olympic Association and Samsung.

"In the coming few months' we will be carrying out several Olympic related programs which will generate excitement for the Olympics in India and build support for the Indian team as they prepare for the BEIJING 2008 Olympics." states Mr Lee. Manavjit Singh Sandhu will spearhead the Company's Olympic Program not only through its advertising and communication platforms but also through programs that will allow Manavjit to directly engage with the public.

Samsung and Sports Sponsorship

Samsung Electronics has been supporting a broad range of international sporting events including the Olympic Games. This effort has kept the Company close to people around the world and helped them better understand Samsung's corporate philosophy and value. Samsung's Olympic involvement began in 1988' when it became a national sponsor for the Seoul Olympic Games. Then the company signed as a Worldwide Olympic Partner in the wireless communications equipment category in 1997 and became a proud Presenting Partner for the Olympic Torch Relay for the Athens 2004 Olympic Games' the first-ever global Olympic Torch Relay. Samsung contributed to the Olympic Movement as The Olympic Partner (TOP) for the Torino 2006 Olympic Winter Games and is proud to continue its contribution in the Beijing 2008 Olympic Games. In 2007' Samsung announced its sponsorship plan for the Olympic Games and the Olympic Movement for the next eight years' through the Vancouver 2010 Olympic Winter Games' the London 2012 Olympic Games' the 2014 Olympic Winter Games' and the 2016 Olympic Games.

About Samsung India

Samsung India is a 100 per cent owned subsidiary of Samsung Electronics Co.' Ltd. (SEC) in India. Samsung Electronics Co.' Ltd. is a global leader in semiconductor' telecommunication' digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138'000 people in 124 offices in 56 countries' the company consists of five main business units: Digital Media Business' LCD Business' Semiconductor Business' Telecommunication Network Business and Digital Appliance Business. Recognized as one of the fastest growing global brands' Samsung Electronics is a leading producer of digital TVs' memory chips' mobile phones and TFT-LCDs.

For Further Information please contact: Satya Pamula' Integral PR @ 2776 8854 / 772

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