Mumbai, Maharashtra, India
Favorable reimbursement regulations, rising geriatric population and increasing incidence of disease conditions are factors driving the growth of the enteral nutrition market in the United States. Value-added home care services owing to increasing preference towards community care expect to encourage the growth of the enteral nutrition market, in addition to strengthening manufacturer's presence in the home care segment.
Frost & Sullivan (www.food.frost.com) finds that the U.S. Enteral Nutrition Market earned revenues of $1,220.0 million in 2005, and estimates to reach $1,751.3 million in 2012.
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"Reimbursement regulations such as Medicare and Medicaid cover reimbursement for nutrition administered through tube feeding thereby encouraging market growth," notes Frost & Sullivan Research Analyst Nithya. R. "Moreover, increasing incidence of diseases, and aging baby boomer generation are important factors contributing to the market growth."
When compared to hospitalization, community care is more cost-effective and also falls in line with the government's efforts to reduce medical expenditures. Home enteral nutrition is a growing segment in community care and the number of patients opting for home care is progressively increasing in the United States. This trend is also expected to open up opportunities for enteral nutrition manufacturers in this sector.
"Manufacturers should effectively utilize the increasing shift from institutional care to community care by ensuring that consumers do not face any problems in handling or administration of enteral feeds, in order to create potential growth opportunities in this market," explains Nithya.
With increasing preference toward home enteral nutrition, it is important for manufacturers to provide value-added services such as home assistance and consumer education, in order to increase consumer desire of their brands.
The manufacturers should undertake some value-added services such as prompt home delivery of feed formulae, training on the handling of devices and choice of feed formula in order to increase the preference for their products. In addition, consumer education of different formula compositions and providing immediate assistance during emergencies are likely to help establish a strong rapport with the consumer.
U.S. Enteral Nutrition Market is part of the Chemicals, Materials and Foods Growth Partnership Service, which also includes research services in the following markets: strategic analysis of the European market for enteral nutrition and strategic analysis of the Australian and New Zealand enteral nutrition market. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants. Interviews are available to the press.
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U.S. Enteral Nutrition Market
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Shwetha Thomas, Corporate Communications - South Asia & Middle East, Frost & Sullivan, + 91 (022) 4001 3429 sthomas@frost.com
Vanessa Quezada, Corporate Communications - North America, Frost & Sullivan, + 1 210 477 8427 vanessa.quezada@frost.com
Source: Frost & Sullivan (Business Wire India)
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