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Home / India News / 2007 / March / March 26, 2007
Reaching Over 15,000 Individuals - CRY's Virtual Race in its Final Lap

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Reaching Over 15,000 Individuals - CRY's Virtual Race in its Final Lap

Mumbai, Maharashtra, India

The first virtual run for child rights in India is in its final lap. The race pioneered by Child Rights and You (CRY), launched on February 16, 2007 has successfully reached out to over 15,000 individuals in just 4 weeks, with more than 80% leads from India. Building awareness towards the rights of underprivileged children it enters the penultimate week of registration. The race that has brought Indians across the globe on a common platform to ensure child rights ends on April 6, 2007.

"The response to this virtual run has been overwhelming across the globe. There has been a broad spectrum of participation ranging from the very young to senior citizens cutting across all sections of society. Over 500 participants have signed the online petition 'the Child Rights charter' to vote for the kind of world they want for children." says Ingrid Srinath, CEO, CRY.

With 3872 participants signed on for raising funds for the run the race is fast closing on to the target of five lakhs in 4 weeks itself globally close to three lakhs has been raised. Next two weeks are crucial to build the cause for child rights and make it a resounding success. The appeal is to all Indian netizen's and their friends to pitch in.

About Race for CRY

The 'Race for CRY' is a virtual marathon, with participants across the globe competing on a common platform for a period of 6 weeks. All one needs to do is create their personalized profile in this virtual race, select the cause you want to support, and take your place in the starting line. Staying ahead to win the race is easy - all one needs to do is collect points by donating, inviting more participants and logging on daily. The race also gives you the chance to be in close competition with your favorite 'Icon' - Krish Srikanth who supports the cause. The use of a viral medium to campaign for child rights cause globally by a non-profit organization in India is a first of its kind. Today, email and internet being the most personalized medium, CRY intends to leverage the tool to generate awareness about child rights and involve netizens in the cause. For a not-for-profit organization like CRY, this medium is cost-effective too.

About CRY (Child Rights and You):

CRY - Child Rights and You formerly known as Child Relief and You - is India's leading advocate for child rights. Over 28 years CRY has partnered with NGOs, communities, over a million children, government, the media and is dedicated to mobilizing all sections of society to eliminate the root causes of deprivation, exclusion, exploitation and abuse, to ensure justice for children.

Mohini Chaudhary, Child Rights & You, +91 (022) 2301 0445 mohini.chaudhary@crymail.org

Madhura Kapdi, Child Rights & You, +91 (022) 2301 0445 madhura.kapdi@crymail.org

Source: Child Rights & You (Business Wire India)

Press release presented here is sourced from the Source mentioned above and is provided on as-is basis. Please contact the Company / Source directly for any further information in regard to this release. This website will be unable to assist you in regard to the accuracy or correctness of information in this release.

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