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Home / India News / 2007 / March / March 23, 2007
Lux Body Wash Launches Friday Night Fever

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'Lux Inspiring Beauty Book' Launched

Lux Hands out the 'Lux Beauty Ticket'

Lux Hands out the 'Lux Beauty Ticket'

Lux Body Wash Launches Friday Night Fever

Lux Body Wash Launches Friday Night Fever

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Lux Body Wash Launches Friday Night Fever

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Lux Body Wash Launches Friday Night Fever

Mumbai, Maharashtra, India

If you are a hot stepper making India move, Friday Night Fever will show you how to shake it. Lux Body Wash, from Lux, one of India's leading brands from the Hindustan Lever Limited (HLL), is releasing special edition Lux Body Wash packs and a new dance track "Lux Friday Night Fever" as part of the Friday Night Fever concept. The Friday Night Fever signature moves will be the ultimate swinging companion for the India's next gen.

On Friday nights, young women love to unwind after their hectic week and let their hair down to party hard. It is also the night when young woman want to flaunt their attitude and x appeal the most with confidence. Friday Night Fever is the right platform to connect with young woman who are "unapologetically feminine" and who confidently flaunt their sensuality. Lux Body Wash wants to own this platform to associate with the girl power and give them the confidence to flaunt their attitude and their X appeal on a Friday night. Lux invites all women out there to unleash their free spirit into the world of beauty and play with beauty.

The pulsating score for the Friday Night Fever video, created by Dhoom music director Pritam, will put the youngsters right in the groove. And choreography by Caeser of Bosco & Caesar duo will get their mojo into overdrive.

The Friday Night fever dance video is created by MTV and will premiere on the channel from March 9th to make it the biggest dance sensation.. HLL's association with MTV as its creative partner will help to popularize this video as MTV is the preferred youth destination.

The stylish video is a celebration of youth and grace as Friday Night Fever is all about being cool and flaunting confidence. The video shines with the glitter of its theme, costume, orchestration and sexy dancers. Thus Friday Night Fever is all about the glitter packaging, glitter dresses and the glitter parties!

"The idea came to us first in a discussion on how youth reflect inner attitude," said Ashok Venkatramani, VP- Skin. "This album encapsulates the energy and confidence of Indian youth. FNF is a bold synchronisation between artistry and exuberance. LBW not only pampers the skin it also speaks eloquently of the state of the heart!"

LUX Appeal is not just about looks. It's also about attitude. And of course you can't have * * X Appeal without great skin. So the right mix of looks, attitude, great skin and confidence is what adds up to * * X Appeal. And that's what the Lux woman is all about.

Lux Body Wash is responsible for spreading Friday Night Fever. It is sweeping the city with Frinitis. The virus Frinitis is a contagious fever that has affected girls with strange symptoms: legs can't stand still, the hands are swaying in the air, the body gyrates and one starts to perspire profusely. Its symptoms are shaking, swaying and dancing.

Now get infected and Spread the fever.

To groove to the FNF move log onto


Lux Body Wash treats skin luxuriously to keep skin radiant and youthful. Lux Body Wash is a skin care expert that has variants with exotic ingredients. The White Glamour contains White Tea Essence, Sensual Rose Extract to make the skin alluringly white and beautiful. For an irresistibly silky skin the Silk Nourishment variant containing creamy Yogurt, Light Natural Honey, and Mediterranean Olive Extract is the perfect choice. Collagen, Stimulating Mediterranean Sea Minerals in the Uplifting firm variant gives firm and smooth skin. Rose Extract, Rich Creamy Rice Milk, Gentle White Lilac in Soft Luxury treats skin with creamy moisture for beautifully soft and fragrant skin.


Hindustan Lever Limited (HLL) is India's largest Fast Moving Consumer Goods Company, touching the lives of two out of three Indians. HLL's mission is to "add vitality to life" through its presence in over 20 distinct categories in Home & Personal Care Products and Foods & Beverages. The company meets everyday needs for nutrition, hygiene, and personal care, with brands that help people feel good, look good and get more out of life.

To view the photograph, please click on the link given below:


Rina Dasgupta, IPAN, Mumbai, + 91 98211 42424

Sabina Lama, IPAN, Mumbai, + 91 98195 92389

Source: Hindustan Lever Ltd (Business Wire India)

Press release presented here is sourced from the Source mentioned above and is provided on as-is basis. Please contact the Company / Source directly for any further information in regard to this release. This website will be unable to assist you in regard to the accuracy or correctness of information in this release.

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