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Home / India News / 2007 / March / March 21, 2007
Water Treatment Market Riding on the Wave of Health and Water Quality Concerns

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Water Treatment Market Riding on the Wave of Health and Water Quality Concerns

Mumbai, Maharashtra, India

The Southeast Asian residential water treatment equipment markets are experiencing steady growth, triggered by concerns about water quality, health scares due to metal poisoning, and increasing pollution of potable water sources.

New analysis from Frost & Sullivan (www.environmental.frost.com), Southeast Asian Residential Water Treatment Equipment Markets, reveals that the markets earned revenues of $193.6 million in 2005 and estimates this to reach $390.2 million in 2012.

If you are interested in a virtual brochure, which provides manufacturers, end users, and other industry participants with an overview of the Southeast Asian Residential Water Treatment Equipment Markets, then send an e-mail to Ravinder Kaur / Nimisha Iyer, Corporate Communications, at ravinder.kaur@frost.com / niyer@frost.com with the following information: your full name, company name, title, telephone number, e-mail address, city, state, and country. We will send you the information via email upon receipt of the above information.

"Several health problems in Southeast Asia are linked to the deteriorating quality of drinking water, and the escalating healthcare cost is a prime driver for the installation of water treatment systems at home," says Frost & Sullivan Research Analyst Sundhar Parthasarathy. "Discoloration of water due to corroded, inadequately maintained pipes and failing internal plumbing systems are also boosting the installation of point of entry water treatment systems in homes."

Another major market driver is the growing awareness about the harmful by-products of water treatment in municipal plants. Volatile organic compounds and disinfectant by-products (DBs) are harmful pre-treatment by-products found in public water supplies.

Besides the low quality of drinking water, the active campaigning of water purification equipment marketers is also encouraging apartment and homeowners to invest in residential water treatment equipment.

While marketers are raising consumer awareness about healthcare and well-being needs, they should also focus on the purifying capabilities of home treatment systems, particularly the ultraviolet and carbon block systems. They can also educate homeowners about the vast range of competing technologies and help them choose the best fit for their individual needs.

However, the residential water treatment equipment market in Southeast Asia faces stiff competition from the well-established bottled water market. Bottled water is preferred for its convenience, safety, and health benefits, despite the relatively higher price by comparison. The region recorded a 12.0 percent increase in bottled water consumption from 2004 to 2006, affecting the water treatment market, specifically the drinking water segment.

"Despite such restraints, the market possesses immense growth potential and is expected to draw new participants from the Asia Pacific region, particularly from China, North America and Europe," observes Parthasarathy. "To ensure greater success, market participants need to address crucial issues such as product pricing and product and technology differentiation."

The Southeast Asian Residential Water Treatment Equipment Markets is part of the Environmental Growth Partnership Service, which includes research in the following markets: air pollution monitoring, and water and wastewater treatment All research services included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants. Interviews with the press are available.

Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership service, and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics. For more information, visit http://www.frost.com.

Southeast Asian Residential Water Treatment Equipment Markets

Ravinder Kaur, Corporate Communications - South Asia & Middle East, Frost & Sullivan, +91 (044) 4204 4515 ravinder.kaur@frost.com

Donna Jeremiah, Corporate Communications - Southeast Asia & ANZ, Frost & Sullivan, +603 6304 5832 djeremiah@frost.com

Source: Frost & Sullivan (Business Wire India)

Press release presented here is sourced from the Source mentioned above and is provided on as-is basis. Please contact the Company / Source directly for any further information in regard to this release. This website will be unable to assist you in regard to the accuracy or correctness of information in this release.

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