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Demand for Uninterrupted Power Drives Southeast Asian Generator Sets Market

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Demand for Uninterrupted Power Drives Southeast Asian Generator Sets Market

Mumbai, Maharashtra, India

The demand for uninterrupted and quality power for energy-intensive industries drives the market for generator sets, considered the best back-up power supply in Southeast Asia. The presence of far-flung islands in this region that are still not connected to national power grids is a major driver for this market.

New analysis from Frost & Sullivan (, Southeast Asian Generator Sets Market, reveals that the market earned revenues of $281.1 million in 2006 and estimates this to reach $504.1 million in 2013.

If you are interested in a virtual brochure, which provides manufacturers, end users, and other industry participants with an overview of the Southeast Asian generator sets market, then send an e-mail to Ravinder Kaur / Nimisha Iyer, Corporate Communications, at / , with your full name, company name, title, telephone number, fax number, and e-mail address. Upon receipt of the above information, an overview will be sent to you by e-mail.

"Besides remote area electrification, the rapidly growing infrastructure to accommodate commercial and industrial developments in major cities maintains a steady, though rather slow market growth," says Frost and Sullivan Research Analyst Suchitra Sriram. "With companies investing in generator sets to avert unexpected financial losses and inefficient performance due to power outages, demand for diesel powered generators is sustained despite rising fuel costs."

The development of excellent power transmission and distribution lines across some of the Southeast Asian countries such as Singapore, Malaysia and Thailand, along with economical electricity rates in Malaysia, are challenging the growth of the generator sets market.

The influx of low-cost imported products is also a major cause for concern in this mature market, with reputed brands unable to compete with the imported packages on the price front. It is highly challenging for industry players to device competent policies to market equipment and retain their existing customer base.

Emerging renewable energy technologies (RETs) also prove to be a restraint to the uptake of the conventional generator set. The environment- friendly nature of RETs, coupled with negligible operational and maintenance expenses, are the driving factors that attract customers to migrate to this new technology.

However, RETs are not a viable option in remote and inaccessible areas due to high investment costs. Hence, generator sets, which are easy to install and operate, continue to be the preferred mode of power supply here, just as they are with large industrial and commercial establishments.

"Although the industrial and commercial end-user segments continue to promote new equipment sales, dealers can garner larger market shares by aggressively marketing their products, offering value-added services, customer service, spare parts sales, consultancy, and technology upgrades when needed," suggests Sriram.

Meanwhile, in the current highly competitive market scenario, it is also critical for generator set dealers to reiterate the benefits of owning standby generators, and impress upon customers how it minimizes losses and facilitates the continuous flow of production activities.

The Southeast Asian Generator Sets Market is part of the Energy and Power Growth Partnership Service, which includes research in the following markets: ANZ Generator Sets Markets and Southeast Asian Power Rentals Markets. All research services included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants. Interviews are available to the press.

Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services, and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics. For more information, visit

Southeast Asian Generator Sets Market

Ravinder Kaur, Corporate Communications - South Asia & Middle East, Frost & Sullivan, + 91 (044) 4204 4515

Donna Jeremiah, Corporate Communications - Southeast Asia & ANZ, Frost & Sullivan, + 603 6304 5832

Source: Frost & Sullivan (Business Wire India)

Press release presented here is sourced from the Source mentioned above and is provided on as-is basis. Please contact the Company / Source directly for any further information in regard to this release. This website will be unable to assist you in regard to the accuracy or correctness of information in this release.

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